Vice President, Decision Science

BarkleyOKRP; United States; Remote; USD 160,000 - 220,000; Full time

Benefits offered by this job

Health insurance options

Flexible PTO

Life insurance

401(k)

Job summary

MissionOne Media, a BarkleyOKRP brand in New York, seeks a Vice President of Decision Science to shape and scale its Analytics practice. You’ll lead measurement frameworks, guide client engagements, and empower a multidisciplinary team of data professionals to drive data-informed decisions across campaigns.

You’ll partner with media strategy, activation, ad ops and creative to integrate analytics into every stage of campaign development while staying ahead of privacy rules and emerging tech.

Qualifications

• 10+ years in marketing/advertising analytics with agency/consulting leadership.
• Proven ability to turn analytics into client actions and manage relationships.
• Expertise in analytics reporting and data platforms (Tableau, SQL, Adverity).
• Strong leadership, mentorship, and cross-functional team management.

Responsibilities

• Oversee cross-channel measurement design, attribution, incrementality, and testing roadmaps.
• Deliver holistic marketing performance reporting and dashboards.
• Evaluate media measurement vendors and manage budgets.
• Lead cross-channel response analytics and media plan optimization.
• Ensure data infrastructure and on-time, complete client reporting.
• Support new business development and serve as a senior client advisor.

Skills

Leadership

Communication

Change management

Project management

Team leadership

Critical thinking

Analytics storytelling

Client relationships

Strategic thinking

Tools

Tableau

SQL

Adverity

Nielsen

Circana

Dynata

Job description

Location: New York, United States

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings
  
• 200 Team Members
  
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

As Vice President, Decision Science, you will be a key member of theMissionOneMedialeadership team, responsible for shaping and scaling the Analytics practice. You’llhelpdrive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team ofdata,analysts andreporting experts. This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation.

Key Responsibilities:

• Oversee the design and execution of cross-channel measurement strategies, including attribution modeling,incrementality, brand lift studies, and testing roadmaps.

• Holisticmarketingperformance reporting & dashboarding

• Media measurement vendor evaluation, contracting & budget management

• Cross-channelresponseanalytics &mediaplanoptimization

• In-channelresponseattributionanalytics &investmentplanoptimization

• Ensuring effective data infrastructure and reporting defined as accurate, on-time, completeand supporting client’s unique requirements

• New Business Development support

• Serveas a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.

• Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.

• Partner with internal stakeholders—mediastrategy,activation,ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.

• Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Qualifications:

• 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization.

• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships

• Expertisewith analyticsreporting and data platformsTableau, SQL,Adverity

• Strong understanding of data and ad tech ecosystem, with a focus on digital environment.Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen,Circana,Dynata).

• Strong leadership, mentorship, and change management skills.Experience managing multi-functional teams

• Strong project management skills and the ability to simultaneously lead multiple ongoing project streams

• Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights

• Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

The annual gross basesalaryrange is $160,000 - $220,000 USD. This rangerepresents the anticipated targetsalaryrangefor this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location.Salaryis one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.