Director, Analytics

MissionOne Media; United States; Remote; USD 135,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Flexible PTO

Life insurance

401(k)

Job summary

MissionOne Media is seeking a Director, Analytics to set the vision for measurement across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. You will work cross-functionally to design measurement frameworks and elevate data-based decision making.

This role blends hands-on analytics with leadership, overseeing dashboards, reports, and advanced measurement projects while mentoring analysts and collaborating with data

Qualifications

• University degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Proven leadership and client-management experience across multiple accounts.
• Strong knowledge of media metrics, campaign performance evaluation, and attribution modeling (MMM).
• Experience designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies and other test-and-learn methods.
• Ability to identify business challenges and apply analytics-led strategies to address them.
• Stellar communication and presentation skills; able to translate complex data into actionable insights.
• Ability to train and coach colleagues; organized, detail-oriented, and good time management.
• Comfortable working in ambiguous situations.
• Proficiency with analytics and visualization tools: Excel, Tableau, Power BI; SQL is a plus.

Responsibilities

• Build measurement frameworks and reporting roadmaps from client issues and competitive positions.
• Translate data into clear, actionable insights and compelling client narratives.
• Create executive-level presentations and analyses to support client needs.
• Lead dashboards, campaign performance reports, and advanced measurement projects.
• Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
• Ensure data accuracy, integrity, and consistency across deliverables.
• Partner with planning and investment teams on budget setting and plan optimization.
• Mentor and manage a team of analysts and managers.
• Present reports to clients regularly, over the phone and in person.
• Stay current on industry trends and new analytics tools.
• Develop understanding of BarkleyOKRP and MissionOne Media solutions.

Skills

Leadership

Client management

Media metrics

Attribution modeling / MMM

A/B testing

Incrementality studies

Problem solving

Communication

Training

Adaptability

Excel

Tableau

Power BI

SQL

Education

University degree

Tools

Excel

Tableau

Power BI

SQL

Job description

Director, Analytics

We areseekinga strategic and highly collaborative Director, Analytics toset the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role,you’llwork cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization.This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients

Key Responsibilities:

• Build and develop a deep understanding of the client’s strategic issues,initiatives,andcompetitive positions.Use this information to measurement frameworks and reporting roadmaps

• Ensure that analytics efforts lead to clear,compellingand actionable insights; and insightful narratives are constructed through sophisticated analytics techniques

• Create and support executive level presentations and analysis of analytic and data solutions to support client needs

• Oversee the development of dashboards, campaign performance reports, and advancedmeasurement(e.g.,brand health, incrementality, A/B testing, etc.).

• Translate data/results intocompellingand actionableinsights;constructing insightful narratives through sophisticated analytic techniques

• Ensuretimelyfollow through on all scheduled and ad hoc deliverables.Identifyopportunities to continuously improve processes

• Present reports, POVs and other materials to clients on a regular basis over the phone and in person

• Manage a team of analystsand managers,providingmentorship, technical guidance, and career development support.

• Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.

• Ensure data accuracy, integrity, and consistency across deliverables.

• Partner with the Planning and Investment teams on annual budget setting, media plandevelopmentand ongoing budget / plan optimization.

• Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.

• Develop depth and breadth of understanding of solutions and offerings acrossBarkleyOKRPandMissionOneMedia

Qualifications:

• A university degree and 7+years of data and analytics experience in advertising, management consulting,marketingor digital consulting

• Knowledge of agency-side media campaign planning and execution process is desirable, but notrequired

• Provenleadership ability andexperience managing client relationships and leading analytics workstreams across multiple accounts.

• Strong knowledge of media metrics, campaign performance evaluation,and experience inattribution modeling, MMM interpretation

• Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments,incrementalitystudies, and other test-and-learn methodologies to measure impact andoptimizemarketing performance.

• Ability toidentifybusiness challenges andapplyinganalytics-led strategies to address them.

• Stellar communication and presentation skills: we need someone who is articulate,engagingand straightforward –and, above all, caneffectively and convincingly translate unstructured business solutions into innovative customer marketing programs

• Ability to train&coach colleagues for growth: being organized&detail oriented, prioritizing work, business writing & presenting, conducting analysis, andtimemanagement

• Comfortable working in ambiguous situations

• Proficiencywith analytics& visualizationtools:Excel, Tableau, Power BI, etc.SQL a plus

The annual gross basesalaryrange is $135,000 - $180,000 USD. This rangerepresents the anticipated targetsalaryrangefor this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location.Salaryis one component of BarkleyOKRP’s total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.