VP, Decision Science — Data-Driven Growth & Analytics (Remote)

BarkleyOKRP; Kansas City, Denver, Chicago, New York (MO, CO, IL, NY); Hybrid; USD 160,000 - 220,000; Full time

Job summary

MissionOne Media, a brand within BarkleyOKRP, seeks a VP of Decision Science to shape and scale the analytics practice. You will lead a multidisciplinary team of data, analysts and reporting experts, driving innovative measurement frameworks and client engagements across digital channels.

You will partner with media strategy, activation and ad ops to embed data and analytics in every campaign stage, while evolving measurement to lift client outcomes and business growth.

Qualifications

• 10+ years in marketing/advertising analytics with leadership experience.
• Proven ability to drive client actions from data and manage relationships.
• Expertise in analytics reporting and data platforms (Tableau, SQL, Adverity).
• Strong understanding of the data/ad tech ecosystem and digital media channels.
• Proven leadership, mentorship and change management across teams.
• Excellent project management and multi-stream leadership.
• Clear written and verbal communication with attention to detail.

Responsibilities

• Oversee design and execution of cross-channel measurement strategies and testing roadmaps.
• Lead media measurement vendor evaluation, contracting and budget management.
• Drive cross-channel response analytics and campaign optimization.
• Ensure robust data infrastructure, timely and accurate client reporting.
• Support new business development and client advisory on measurement maturity.
• Grow and mentor a high-performing analytics team and collaborate with stakeholders.
• Partner with media strategy, activation and ops to embed analytics in campaigns.
• Monitor data privacy trends and evolving measurement technologies.

Skills

Analytics leadership

Cross-functional leadership

Tableau

SQL

Adverity

Media measurement

Communication

Project management

Tools

Tableau

SQL

Adverity

Nielsen

Circana

Dynata

Job description

MissionOne Media, a brand within BarkleyOKRP, seeks a VP of Decision Science to shape and scale the analytics practice. You will lead a multidisciplinary team of data, analysts and reporting experts, driving innovative measurement frameworks and client engagements across digital channels.

You will partner with media strategy, activation and ad ops to embed data and analytics in every campaign stage, while evolving measurement to lift client outcomes and business growth.