Vice President, Brand Strategy & Operations

Purple Innovation LLC; Draper (UT); On-site; USD 157,000 - 185,000; Full time

Benefits offered by this job

Comprehensive Health & Wellness Benefi

401(k) Match

Flexible Vacation Plan

Childbirth & Parental Leave

Sick & Wellness Time

Holiday Pay

Sabbatical

Employee Discount

Give Back Day

Complimentary Mattress

Job summary

Purple Innovation LLC in Utah is seeking a Vice President of Brand Management to translate brand and marketing strategy into integrated, funded, sequenced plans. You will steward what Purple stands for and align launches, campaigns, and touchpoints on a single score.

This role leads a growing Brand Management function, sets the foundation and positioning, writes briefs, owns the plan of record and go-to-market processes, and partners with the CMO, Creative, Media, Product, Insights, Finance, and

Qualifications

• Own the system that turns brand and marketing strategy into integrated, funded, sequenced plans.
• Set the brand foundation and positioning, author briefs, own the plan of record and go-to-market process.
• Partner with the CMO, Creative, Media, Product, Insights, Finance and channel leaders to drive outcomes.

Responsibilities

• Own the system that turns brand and marketing strategy into integrated, funded, sequenced plans.
• Set the brand foundation and positioning, author briefs, own the plan of record and go-to-market process.
• Partner with the CMO, Creative, Media, Product, Insights, Finance and channel leaders to execute.

Job description

Purple Innovation LLC in Utah is seeking a Vice President of Brand Management to translate brand and marketing strategy into integrated, funded, sequenced plans. You will steward what Purple stands for and align launches, campaigns, and touchpoints on a single score.

This role leads a growing Brand Management function, sets the foundation and positioning, writes briefs, owns the plan of record and go-to-market processes, and partners with the CMO, Creative, Media, Product, Insights, Finance, and