Vice President, Brand Management (Hybrid)

Purple Innovation LLC; Draper (UT); On-site; USD 157,000 - 185,000; Full time

Benefits offered by this job

Comprehensive Health & Wellness Benefi

401(k) Match

Flexible Vacation Plan

Childbirth & Parental Leave

Sick & Wellness Time

Holiday Pay

Sabbatical

Employee Discount

Give Back Day

Complimentary Mattress

Job summary

Purple Innovation LLC in Utah is seeking a Vice President of Brand Management to translate brand and marketing strategy into integrated, funded, sequenced plans. You will steward what Purple stands for and align launches, campaigns, and touchpoints on a single score.

This role leads a growing Brand Management function, sets the foundation and positioning, writes briefs, owns the plan of record and go-to-market processes, and partners with the CMO, Creative, Media, Product, Insights, Finance, and

Qualifications

• Own the system that turns brand and marketing strategy into integrated, funded, sequenced plans.
• Set the brand foundation and positioning, author briefs, own the plan of record and go-to-market process.
• Partner with the CMO, Creative, Media, Product, Insights, Finance and channel leaders to drive outcomes.

Responsibilities

• Own the system that turns brand and marketing strategy into integrated, funded, sequenced plans.
• Set the brand foundation and positioning, author briefs, own the plan of record and go-to-market process.
• Partner with the CMO, Creative, Media, Product, Insights, Finance and channel leaders to execute.

Job description

The Purple story
At Purple, we believe a better life is achievable — and it starts with investing in yourself. As the masterminds of modern rest and recovery, we believe a good night's sleep is the first step toward powering human potential. It fuels happiness, enhances personal growth, and builds a more connected world. That's why our mission is to deliver the most restorative, most supportive, most downright life-changing comfort on the planet. From our groundbreaking GelFlex® Grid technology to our work in the community, we never stop pushing boundaries. We're bold, curious, and uncompromising in our pursuit of better — for our customers, for our people, and for the world. Because when you invest in better, everything else follows.

Compensation
The compensation target for this role is: $157,300 - $185,000

Why this role matters
The Vice President, Brand Management owns the system that turns Purple's brand and marketing strategy into integrated, funded, sequenced and measurable plans. You are the steward of what Purple stands for and the conductor who makes every launch, campaign and touchpoint play from the same score.

Brand Management is a young function at Purple. The first team, briefs and planning processes are already being stood up, and you will turn them into a well-run machine. You set the brand foundation and positioning, author the briefs, own the plan of record and the go-to-market process, and run the measurement and operations that tell us what's working. You partner with the CMO, Creative, Media, Product, Insights, Finance and our eCommerce, Retail and Wholesale channel leaders.
This is a strategy and systems role, not a creative one. You hold strategic intent and challenge the work before it reaches the CMO; Creative owns the craft.

We move fast. Priorities shift. We're a publicly traded company that still operates with a startup engine. If you love bringing order, rigor and a sharp point of view to a bold brand, this was written for you.

How Purple brings you comfort

• Comprehensive Health & Wellness Benefits
• 401(k) Match
• Flexible Vacation Plan
• Childbirth & Parental Leave
• Sick & Wellness Time
• Holiday Pay
• Sabbatical
• Employee Discount
• Give Back Day
• Complimentary Mattress

WHY JOIN PURPLE?

At Purple, you’ll join a team that truly invests in you, not just as an employee, but as a person. Here, you’ll grow in an environment that values curiosity, collaboration, and courage. We believe in open communication, where your ideas are heard, your voice matters, and feedback helps everyone get better. We prioritize building long‑term careers and helping you stretch your skills to reach new goals. You’ll be part of a team that owns its work, celebrates integrity, and takes bold risks to innovate. And most importantly, you’ll belong to a community that values people first, where we lift each other up, celebrate what makes us different, and work together to create something extraordinary.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.