VP, Brand Strategy & Operations

Purple; Draper (UT); On-site; USD 157,000 - 185,000; Full time

Benefits offered by this job

Health & Wellness Benefits

401(k) Match

Flexible Vacation Plan

Childbirth & Parental Leave

Sick & Wellness Time

Holiday Pay

Sabbatical

Employee Discount

Give Back Day

Complimentary Mattress

Job summary

Purple seeks a Vice President, Brand Management to lead how our brand and marketing strategy becomes funded, sequenced, and measurable plans. You’ll steward Purple’s brand, set foundation and positioning, and drive go-to-market activity across channels.

You’ll partner with the CMO, Creative, Media, Product, Insights and Finance to turn bold ideas into scalable programs while maintaining a startup mindset in a public company environment.

Responsibilities

• Own the system that turns brand strategy into integrated, funded, sequenced plans.
• Set the brand foundation and positioning; author briefs and the go-to-market plan.
• Run measurement and operations to show what's working.
• Partner with CMO, Creative, Media, Product, Insights, Finance and channel leaders.

Job description

Purple seeks a Vice President, Brand Management to lead how our brand and marketing strategy becomes funded, sequenced, and measurable plans. You’ll steward Purple’s brand, set foundation and positioning, and drive go-to-market activity across channels.

You’ll partner with the CMO, Creative, Media, Product, Insights and Finance to turn bold ideas into scalable programs while maintaining a startup mindset in a public company environment.