Vertical Marketing Manager - Institutions

Layerzerolabs; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

LayerZero Labs is seeking a Vertical Marketing Manager – Institutions in New York to create content and campaigns for banks, asset managers, fintechs, and other enterprise audiences. You will distill complex blockchain capabilities into persuasive, ROI-focused material for decision-makers and work with BD and IR to tailor assets for every sales stage.

You’ll lead thought leadership and data-driven reports to showcase tokenization, digital assets, and crypto rails adoption, while coordinating

Qualifications

• 3-5 years of experience in product marketing, content marketing, or sales enablement with a focus on institutional finance, fintech, or crypto strongly preferred.
• Ability to produce high-quality, multi-format content for technical or regulated audiences.
• Exceptional writing skills, able to craft content that is precise, credible, and persuasive for C-suite and technical decision-makers.

Responsibilities

• Produce best-in-class institutional content (case studies, research reports, decks, whitepapers, and enablement materials) tailored for banks, asset managers, fintechs, and other institutional stakeholders.
• Be the voice of institutional audiences and plan targeted marketing initiatives and data-driven reports.
• Collaborate with BD and IR to ensure assets support every stage of the sales cycle and test content in the funnel.
• Plan and support LayerZero’s participation in key events, roundtables, and forums that drive institutional conversations both online and in person.
• Be obsessed with data and back claims with real-world usage data, industry benchmarks, and credible sources.
• Measure impact and iterate by tracking asset usage, campaign performance, and content engagement, testing new channels.

Skills

Content marketing

B2B marketing

Writing

Data-driven

Cross-functional collaboration

Job description

LayerZero

The Future is Omnichain.

ABOUT THE ROLE

LayerZero builds infrastructure so any asset, application, or company can use crypto rails at internet scale. We’re reinventing how value moves online by solving for interoperability amongst blockchains – a problem we believe the world will value in trillions.

We’re looking for a Vertical Marketing Manager – Institutions to create the content and campaigns that help banks, asset managers, fintechs, and other enterprise audiences understand and adopt crypto. You’ll produce the materials that make it into boardrooms, get forwarded to decision-makers, and shape not just how institutions think about tokenization, digital assets, and blockchain integration, but how they implement it.

This is a content-driven role with a clear goal: find the right institutional audiences, care what matters to them, and deliver targeted campaigns and events that lead to action. You’ll work closely with Business Development and Investor Relations to refine messaging through real sales conversations, create assets for every stage of the funnel, and influence legacy institutions to tokenize the right way.

WHAT YOU’LL DO

• Produce Best-in-Class Institutional Content

  • Develop and deliver case studies, research reports, explainer decks, solution briefs, whitepapers, and sales enablement materials tailored for banks, asset managers, fintechs, and other institutional stakeholders. This content should be the type of material that gets forwarded around by your friends still in tradfi.
  • Distill complex technical capabilities into language that resonates with more risk-conscious, ROI-focused decision makers.

  Be the voice of institutional audiences

  • Plan and execute targeted marketing initiatives, from thought leadership series to data-driven reports that showcase how financial institutional are (or should) think about tokenization, managing digital assets, and incorporating crypto rails into their businesses.
  • Work with BD and IR teams to ensure they have the right assets for every stage of the sales cycle. This role should be responsible for trying out content, developing an opinion about what is landing, helping the BD team test it in a sales funnel, and using those insights to reinforce success in the market.
  • Plan and support LayerZero’s participation in key events, roundtables, and forums that drive institutional conversations both online and in person.

  Be Obsessed with Data

  • Be curious finding interesting insights that go beyond the basic 101 content. You should be comfortable working with data or data teams to back every claim with real-world usage data, industry benchmarks, and credible sources.
  • This role will be responsible for helping “train the trainer”, helping individuals at more traditional companies not just understand where the industry is headed but be able to articulate it back to their less savvy coworkers, clients or peers.

  Measure Impact and Iterate

  • Track asset usage, campaign performance, and content engagement to continuously improve quality and effectiveness. We expect this person to test out new channels and strategies, so should quickly develop an opinion on what works or doesn’t.

ABOUT YOU

• 3-5 years of experience in product marketing, content marketing, or sales enablement with a focus on institutional finance, fintech, or crypto strongly preferred.
• Ability to produce high-quality, multi-format content for technical or regulated audiences.
• Exceptional writing skills, able to craft content that is precise, credible, and persuasive for C-suite and technical decision-makers.
• Highly organized, with the ability to prioritize multiple deliverables and meet tight deadlines.
• Comfort working cross-functionally in a fast-paced, high-performance environment.
• A genuine interest in the intersection of crypto and institutional finance, and the trends shaping adoption.

Equal Opportunity Employer

LayerZero Labs is committed to fostering a diverse and inclusive workplace. LayerZero Labs is an equal opportunity employer and does not discriminate on the basis of race, national origin, religion, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status.