Head of Marketing

Recruitment Room - Global; United States; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k)

Unlimited PTO

$1,500 home office stipend

Unlimited PTO

Home office stipend

Job summary

A leading blockchain technology firm in the United States is seeking a visionary Head of Marketing to drive the organization’s strategy and narrative for Ethereum institutional adoption. This role offers the opportunity to craft brand direction, oversee product launches, and enhance messaging within both institutional finance and crypto communities. Candidates with over 10 years in marketing and a strong understanding of Web3 will thrive in this dynamic, flexible, and high-impact leadership position.

Qualifications

• 10+ years of experience in marketing, brand, and GTM leadership.
• Deep understanding of institutional finance and Ethereum/Web3.
• Exceptional writing and communication skills.

Responsibilities

• Define narratives for institutional finance and Web3 audiences.
• Own social presence and build content marketing.
• Lead presence at industry events and host community dinners.
• Own website and digital messaging; balance institutional and crypto audiences.
• Lead presence at industry events and conferences; secure speaking engagements.
• Orchestrate high-impact launches for upcoming products and develop BD materials.

Skills

web3

gtm

marketing

ethereum

Executive communication

Storytelling

Job description

Overview

We are seeking a visionary Head of Marketing to craft the story of how Ethereum achieves institutional adoption. You will own the marketing function end-to-end, reporting directly to the CEO, and drive strategy, narrative, and execution to position the organization as the bridge between Wall Street and Web3. This is a high-impact leadership role where you will set brand direction, orchestrate product launches, and amplify messaging across both institutional finance and crypto-native communities.

Location: NYC preferred (Remote possible for exceptional US candidates)

• Employment Type: Full-time
• Experience: 10+ years in marketing, brand, and GTM leadership
• Compensation: Competitive base salary + equity
• Benefits: Medical, dental, vision, 401(k), unlimited PTO, $1,500 home office stipend
• Start Date: ASAP

Responsibilities

Strategy & Narrative

• Define narratives for two audiences: institutional finance and Web3 technologists
• Elevate the parent brand and manage sub-brand strategies for upcoming products
• Shape messaging that balances crypto innovation with institutional trust

Content & Social

• Own social presence (Twitter, LinkedIn)
• Build and scale content marketing (short-form, long-form, educational)
• Manage external writers to expand output

Brand & Identity

• Evolve branding and visual identity across products and channels
• Ensure coherence across content, design, and messaging

Web & Messaging

• Own website and digital messaging
• Balance stakeholder needs across institutional and crypto audiences

Events & Ecosystem Engagement

• Lead presence at industry events and conferences
• Host community dinners and secure speaking engagements
• Strengthen ties with the Ethereum community and rally support for institutional adoption

Go-to-Market & Launches

• Orchestrate high-impact launches for upcoming products
• Develop BD materials, sales collateral, and infrastructure positioning
• Drive rollout of institutional platforms and protocols

Who You Are

• The Bridge: Deep understanding of both institutional finance and Ethereum/Web3; able to discuss settlement pain points with credit market agents and ZK-proofs/tokenization with crypto-natives
• The Owner: 10+ years in marketing, brand, and GTM; led high-stakes launches; senior marketing leadership experience
• The Aesthete: Strong eye for design; able to build a brand that is cutting-edge yet trustworthy
• The Executor: Operates with speed and quality; willing to roll up sleeves; designs scalable systems
• The Storyteller: Exceptional writer and communicator; translates complex concepts into compelling narratives; strong editorial mindset for whitepapers, reports, and thought leadership
• The Strategist: Synthesizes inputs from product, BD, and executive sessions into effective marketing strategies
• The Evangelist: Passionate about Ethereum’s role in global finance; believes “if Ethereum wins, we win”

Why Join

• Front-row seat to Ethereum history
• Opportunity to define the brand voice of a company transforming financial markets
• Work with a high-performance, mission-driven team in a flexible, remote-first environment
• Immediate impact with scope and autonomy to shape the marketing roadmap for 2026 and beyond
• Significant long-term career upside in one of the most dynamic startups in Ethereum

Interview Process

• Recruiter/HR Call – 30 min values and role alignment
• CEO Interview – 60 min deep dive into background and experience
• Technical Interview – practical skills assessment
• CEO Follow-up – 30 min alignment conversation
• Final Interview – 30 min with co-founder for final approval

Skills: web3, gtm, marketing, ethereum