Product Marketing Lead

Jobtailor; California (MO); On-site; USD 140,000 - 210,000; Full time

Job summary

Jobtailor is seeking a senior Product Marketing leader to own positioning, messaging, and go-to-market for its blockchain-focused enterprise product line. You will translate complex infrastructure into clear value propositions for banks, fintechs, and developers, and drive end-to-end GTM for product launches across segments.

You will build ICPs and buyer personas, create enablement materials, and lead a small product marketing function.

Qualifications

• 7+ years in product marketing at enterprise B2B SaaS companies, including time owning positioning and launches for a technical product line end-to-end.
• Proven track record marketing to enterprise buying committees through long, multi-stakeholder sales cycles involving procurement, security, and legal review
• Strong commercial instincts around packaging, pricing narrative, and competitive displacement
• Demonstrated impact on pipeline and revenue
• Comfortable engaging directly with engineers and technical buyers
• Ability to develop credible messaging about technical infrastructure
• Strategic product thinking, including customer discovery and bringing market evidence into roadmap and build-partner-buy decisions
• High-agency cross-functional operating ability across product, sales, BD, design, and external partners
• Exceptional writing ability for strategy documents, narratives, and enablement material
• Proven ability to manage multi-quarter marketing roadmaps in ambiguous environments
• Experience building or scaling a product marketing team
• Genuine passion for blockchain technology, decentralization, and open systems
• Experience marketing to developers alongside enterprise buyers is a strong plus
• Experience selling or marketing into banks, payment networks, or fintechs is nice to have
• Familiarity with regulated financial institution evaluation and procurement is nice to have
• Exposure to compliance, risk, payments, stablecoin, or fiat-rail products is nice to have

Responsibilities

• Own positioning, messaging, and narrative for Optimism and the OP Stack
• Translate complex infrastructure into clear value propositions for enterprise, institutional, and developer audiences
• Own end-to-end go-to-market for product launches, including segmentation, launch strategy, tiering, coordination, and post-launch measurement
• Define and maintain ideal customer profiles and buyer personas across financial institutions, fintechs, and enterprises
• Build sales and business development enablement materials, including pitch narratives, solution briefs, competitive battle cards, case studies, and objection handling
• Own competitive and market intelligence for alternative L2s, rollup frameworks, and infrastructure providers
• Partner with Product to shape the roadmap using market evidence
• Partner with Partnerships to package joint offerings with ecosystem and infrastructure partners
• Support analyst, press, and executive communications with a consistent product narrative
• Build and lead the product marketing function, including hiring, standards, and operating cadence
• Communicate market shifts, competitive threats, and launch readiness to executive leadership

Skills

Product Marketing

Enterprise B2B SaaS

Go-To-Market Strategy

Technical Messaging

Cross-Functional Collaboration

Pipeline Impact

Revenue Generation

Multi-Stakeholder Sales Cycles

Developer Marketing

Blockchain Technology

Job description

• Own positioning, messaging, and narrative for Optimism and the OP Stack
• Translate complex infrastructure into clear value propositions for enterprise, institutional, and developer audiences
• Own end-to-end go-to-market for product launches, including segmentation, launch strategy, tiering, coordination, and post-launch measurement
• Define and maintain ideal customer profiles and buyer personas across financial institutions, fintechs, and enterprises
• Build sales and business development enablement materials, including pitch narratives, solution briefs, competitive battle cards, case studies, and objection handling
• Own competitive and market intelligence for alternative L2s, rollup frameworks, and infrastructure providers
• Partner with Product to shape the roadmap using market evidence
• Partner with Partnerships to package joint offerings with ecosystem and infrastructure partners
• Support analyst, press, and executive communications with a consistent product narrative
• Build and lead the product marketing function, including hiring, standards, and operating cadence
• Communicate market shifts, competitive threats, and launch readiness to executive leadership

Requirements

• 7+ years in product marketing at enterprise B2B SaaS companies, including time owning positioning and launches for a technical product line end-to-end
• Proven track record marketing to enterprise buying committees through long, multi-stakeholder sales cycles involving procurement, security, and legal review
• Strong commercial instincts around packaging, pricing narrative, and competitive displacement
• Demonstrated impact on pipeline and revenue
• Comfortable engaging directly with engineers and technical buyers
• Ability to develop credible messaging about technical infrastructure
• Strategic product thinking, including customer discovery and bringing market evidence into roadmap and build-partner-buy decisions
• High-agency cross-functional operating ability across product, sales, BD, design, and external partners
• Exceptional writing ability for strategy documents, narratives, and enablement material
• Proven ability to manage multi-quarter marketing roadmaps in ambiguous environments
• Experience building or scaling a product marketing team
• Genuine passion for blockchain technology, decentralization, and open systems
• Experience marketing to developers alongside enterprise buyers is a strong plus
• Experience selling or marketing into banks, payment networks, or fintechs is nice to have
• Familiarity with regulated financial institution evaluation and procurement is nice to have
• Exposure to compliance, risk, payments, stablecoin, or fiat-rail products is nice to have

Core Competencies

Demonstrates expertise in product marketing for enterprise B2B SaaS, with a focus on positioning, messaging, and go-to-market strategies. Proven ability to translate complex technical infrastructure into compelling narratives for diverse audiences, while managing multi-quarter marketing roadmaps and building high-performing teams.

Highest-signal resume keywords

• Product Marketing
• Enterprise B2B SaaS
• Go-To-Market Strategy
• Technical Messaging
• Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Positioning
• Launch Strategy
• Market Intelligence
• Competitive Analysis
• Sales Enablement
• Pipeline Impact
• Revenue Generation
• Customer Discovery
• Multi-Stakeholder Sales Cycles
• Technical Infrastructure Messaging

Soft Skills

• Exceptional Writing Ability
• High-Agency Operating Ability

Industry Keywords

• Blockchain Technology
• Decentralization
• Open Systems
• Fintech
• Regulated Financial Institutions
• Compliance
• Risk
• Payments
• Stablecoin
• Fiat-Rail Products