Head of Marketing

DingoBlu Financial, Inc.

Charlotte (NC)

On-site

USD 120,000 - 180,000

Full time

8 hours ago

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Job summary

DingoBlu Financial, Inc. in Charlotte, NC is seeking a hands-on Head of Marketing to own all marketing activities. This on-site role blends strategy, content, and AI-powered execution to drive growth in a fast-paced fintech startup.

You will act as the company’s marketing engine, shaping brand, campaigns, and assets with freelancers, reporting to the CEO. Expect high autonomy, a data-driven approach, and a focus on measurable outcomes.

Qualifications

5+ years hands-on marketing across multiple disciplines.
Demonstrated proficiency using AI tools in real marketing workflows.
Strong graphic design skills; comfortable producing assets independently.
Proven ability to manage multiple projects and deadlines in a fast-paced environment.
Excellent written and verbal communication skills with a strong editorial eye.
Experience managing freelancers or external creative vendors.
Data-driven mindset with ability to interpret analytics and optimize accordingly.
Self-starter with high ownership mentality.

Responsibilities

Define and manage brand voice, visual identity, and messaging across channels.
Develop and execute a go-to-market strategy aligned to growth objectives with channel partners.
Build and maintain a content calendar supporting brand awareness and loyalty.
Use AI tools to produce marketing assets — webpages, social graphics, emails, landing pages, decks.
Write compelling copy for web, email, social, and product materials.
Leverage AI for video scripting, editing, and motion graphics as needed.
Plan, launch, and optimize digital marketing campaigns with partners.
Develop product brochures and sales aids to boost effectiveness.
Measure web traffic and conversions to identify optimization opportunities.
Drive SEO/SEM strategy to grow organic reach.
Own campaigns targeting existing customers to elevate engagement.
Monitor reward and perk programs to drive performance.

Skills

Marketing experience

AI tools

Graphic design

Project management

Strong communication

Freelancer management

Data-driven

Self-starter

Education

Bachelor’s degree in Marketing

Portfolio of work

AI certifications

Tools

ChatGPT

Claude

Midjourney

Adobe Firefly

Runway

ElevenLabs

Job description

Head of Marketing

AI-Powered | Full-Stack | Growth-Minded Location On-Site | Charlotte, NC (or Company HQ) Experience Required 5+ Years in Marketing People Manager No (Manages Freelance Resources) Reports To CEO Classification Full-Time, Exempt

ABOUT THE ROLE

We are a fast-paced fintech and banking startup seeking a driven, resourceful, and AI-savvy marketing professional to own all marketing functions for the company. This is a rare opportunity to build and run a marketing operation from the ground up — with the full support of leadership and the freedom to move quickly.

This is a solo marketing seat. You will be the company’s marketing engine. You’ll help set strategy, create content, manage campaigns, design assets, and deliver results — leveraging AI tools and a curated network of freelancers to punch well above your weight to present our banking solution to our defined marketplace. If you thrive in high-autonomy, high-impact environments and know how to get things done without a large team behind you, this role was built for you.

WHAT YOU’LL OWN

Brand & Strategy

Define and manage the company’s brand voice, visual identity, and messaging across all channels.
Develop and execute a go-to-market strategy aligned to company growth objectives in collaboration with channel partners.
Build and maintain a content calendar that supports both brand awareness and customer loyalty & engagement.

AI-Powered Content & Creative

Use AI tools (e.g., ChatGPT, Claude, Midjourney, Adobe Firefly, Runway, ElevenLabs) as a force multiplier for content, copywriting, and design.
Produce polished marketing assets — webpages, social graphics, email templates, landing pages, pitch decks — at startup speed.
Write compelling copy for all channels: web, email, social, and product materials.
Leverage AI for video scripting, short-form video editing, and motion graphics when needed.

Sales & Loyalty

Plan, launch, and optimize digital marketing & promotional campaigns in collaboration with our channel partners, including developing and maintaining a sales training program.
Develop product brochures and other sales aids to enhance sales effectiveness.
Measure web traffic to identify opportunities to improve conversion rate.
Measure online and mobile platform activities to understand customer behavior.
Drive SEO/SEM strategy and execution to grow organically.

Product Promotion

Develop market expertise & innovations visibility to help Product Management to implement solutions differentiators to further enhance our unique portfolio of products.
Working with Product, create materials to highlight value propositions, how-to use, and other materials to entice/encourage adoption of our services.
Own campaigns targeting existing customers to elevate engagement and loyalty.
Monitor and help enhance reward & perk programs to drive performance and translate data into actionable optimizations.

Freelance & Vendor Management

Identify, engage, and manage freelance designers, developers, videographers, and specialists as needed.
Ensure freelance work is on-brand, on-deadline, and within budget.
Build a reliable bench of creative talent that can flex with company needs.

Operations & Reporting

Own the marketing tech stack — select, implement, and manage tools that enable digital marketing and related activities.
Deliver regular performance reports to leadership with clear metrics and recommendations.
Identify trends, competitive intelligence, and market opportunities relevant to the digital banking (fintech) space.

WHAT WE’RE LOOKING FOR

Required

5+ years of hands-on marketing experience across multiple disciplines (content, digital, creative, campaigns).
Demonstrated proficiency using AI tools in real marketing workflows — not just awareness, but active daily use.
Strong graphic design skills; comfortable producing professional assets independently.
Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
Excellent written and verbal communication skills with a strong editorial eye.
Experience managing freelancers or external creative vendors.
Data-driven mindset with the ability to interpret analytics and optimize accordingly.
Self-starter with high ownership mentality — you don’t wait to be told what to do.

Preferred

Experience in fintech, financial services, digital banking, payments or similar.
Familiarity with marketing automation platforms (HubSpot, Mailchimp, ActiveCampaign, etc.).
Experience with paid media (Meta Ads, Google Ads, LinkedIn Ads).
Basic video editing or short-form video production experience.
Knowledge of SEO/SEM best practices.
Prior experience as a one-person or small-team marketing department.

AI TOOL PROFICIENCY

Candidates should be actively using — or quickly able to master — AI tools across the following categories: