Vertical Marketing Lead, B2B Ad Tech Growth

3M HEALTHCARE; New York, Los Angeles (NY, CA); Hybrid; USD 77,400 - 110,500; Full time

Benefits offered by this job

Medical/dental/vision

401(k) plan

Paid time off

Flexible Time off policy

Parental Leave Program

Wellness reimbursement

Job summary

Tubi is seeking a Sr. Lead, Vertical Marketing to shape and execute industry-specific marketing strategies that elevate Tubi’s presence in key verticals. You’ll partner closely with the Sr.

Manager of Vertical Marketing while leading go‑to‑market plans for high‑potential verticals and drive awareness and revenue among category advertisers. This hybrid role based in New York or Los Angeles requires travel to the office two days a week, and involves creating sales enablement content, running

Qualifications

• 4–6 years of experience in B2B marketing, media, or ad tech, ideally supporting Sales or industry marketing.
• Understanding of the advertising ecosystem, particularly in digital or streaming video.
• Strong storytelling and content development skills—able to distill complex ideas into clear and persuasive marketing materials.
• Ability to manage multiple projects across teams, prioritizing effectively while keeping a high standard of quality.
• Familiarity with industry or category marketing in the ads business a plus, but not required.
• Comfortable working independently while contributing to a collaborative team environment.
• Data‑minded with the ability to connect qualitative insights and quantitative results to drive marketing outcomes.

Responsibilities

• Own the marketing strategy and execution for key verticals by creating content and programs that highlight Tubi’s value proposition to key stakeholders within these industries.
• Support the Sr. Manager, Vertical Marketing in developing scalable marketing frameworks and playbooks across additional verticals, collaborating on insights and opportunities that can be leveraged across industries.
• Build sales enablement materials, including pitch decks, one‑sheeters, and talking points tailored to the needs of your assigned verticals.
• Partner with Sales and the Ad Solutions team to surface success stories, case studies, and use cases that support active conversations with advertisers.
• Contribute to cross‑functional GTM planning by collaborating with Events, Creative, Product Marketing, and Research to bring campaigns and thought leadership to market.
• Help execute vertical‑specific marketing activations such as webinars, conferences, or sponsorships, ensuring flawless delivery and follow‑up.
• Monitor industry trends, advertiser behavior, and campaign performance to inform content and marketing tactics.
• Ensure all work aligns with brand guidelines, legal compliance, and cross‑functional feedback loops.

Skills

B2B marketing

advertising ecosystems

Storytelling

Project management

Data-driven

Cross-functional collaboration

Job description

Tubi is seeking a Sr. Lead, Vertical Marketing to shape and execute industry-specific marketing strategies that elevate Tubi’s presence in key verticals. You’ll partner closely with the Sr.

Manager of Vertical Marketing while leading go‑to‑market plans for high‑potential verticals and drive awareness and revenue among category advertisers. This hybrid role based in New York or Los Angeles requires travel to the office two days a week, and involves creating sales enablement content, running