Vertical Campaign Architect

Box; Redwood City (CA); On-site; USD 155,500 - 170,000; Full time

Job summary

Box in Redwood City, CA seeks a Senior Marketing Manager to own the integrated vertical campaign framework across specified growth verticals. You will translate horizontal campaigns into industry-specific messaging, programs, and channel mixes to scale across assigned verticals.

Collaborate with Product Marketing, Field Marketing, Events, Digital, and Content to orchestrate full-funnel programs, align GTM with sales, and accelerate the buyer journey while managing budgets and timelines.

Qualifications

• 8+ years of B2B marketing experience in SaaS or enterprise software.
• Proven track record designing integrated campaigns that drive pipeline and revenue.
• Experience marketing into growth verticals (Life Sciences, Media & Entertainment, Retail) is preferred.
• Fluent with demand-gen toolkit: ABM, content marketing, email, social, SEM, and syndication.
• Strong analytical skills to diagnose funnel health and optimize campaigns.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Translate horizontal campaigns into vertical messaging, creative, and programs.
• Orchestrate full-funnel programs with cross-functional teams for events, webinars, paid media, and email.
• Design end-to-end campaign architecture with assets, channels, offers, and hand-offs to sales.
• Represent industry voice in marketing by incorporating insights and buyer pain points.
• Align GTM across marketing, sales, and customer success to target the right accounts.
• Identify friction points and accelerate the buyer journey with field teams.
• Own end-to-end performance by setting KPIs, tracking pipeline, and applying learnings.

Skills

B2B marketing

Integrated campaigns

Demand generation

Vertical marketing

ABM

Marketing automation

Lead nurture

Executive events

Education

Bachelor's degree or equivalent experience

Tools

Marketo

Salesforce

Tableau

6sense

Job description

Box in Redwood City, CA seeks a Senior Marketing Manager to own the integrated vertical campaign framework across specified growth verticals. You will translate horizontal campaigns into industry-specific messaging, programs, and channel mixes to scale across assigned verticals.

Collaborate with Product Marketing, Field Marketing, Events, Digital, and Content to orchestrate full-funnel programs, align GTM with sales, and accelerate the buyer journey while managing budgets and timelines.