Verizon, Digital Marketing Consultant-Paid Search - Application via WayUp

WayUp; New York (NY); Hybrid; USD 91,000 - 159,000; Full time

Job summary

An established industry player is seeking a dynamic individual to join their Digital Media Center of Excellence. In this hybrid role, you will lead innovative paid search strategies, optimize campaigns, and collaborate with partners to enhance digital experiences. With a focus on data-driven decision-making, you will ensure that marketing efforts align with brand objectives. This position offers an exciting opportunity to work with cutting-edge technologies in a supportive environment that values creativity and collaboration. If you're passionate about digital marketing and eager to make an impact, this role is perfect for you.

Benefits

Health and Wellness Benefits

401(k) Savings Plan

Stock Incentive Programs

Paid Time Off

Parental Leave

Tuition Assistance

Qualifications

• 4+ years of experience in paid search media strategy and execution.
• Expertise in data-driven targeting and campaign optimization.

Responsibilities

• Lead and assist in paid search strategy and execution.
• Collaborate with agency teams for effective digital activations.

Skills

Paid Search Media Strategy

Campaign Optimization

Data Analysis

Digital Marketing

Google Certification

Education

Bachelor's Degree

4+ Years Relevant Experience

Tools

Prisma Media Buying Platform

Google Ads

Bing Ads

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

When you join Verizon Business Group’s Digital Media Center of Excellence, you will be responsible for helping to lead and assist paid search strategy, execution and optimization across all inventory types to achieve brand and business objectives. You will partner with our agency teams to ensure digital activations are enabled through the most effective path to deliver outcomes. With your expert knowledge of the tech landscape and the evolution of paid search, you will keep internal leadership educated on emerging technologies.

Responsibilities will include:

• Assisting in developing and executing bold, innovative strategies for Verizon's approach to paid search.

• Oversight of campaign planning and activation; ensuring holistic digital strategy meets standards and KPIs.

• Partnering with Google, Bing, and any other platform partners relevant to Paid search, on driving their product roadmaps and expanding their capabilities into the broader marketplace.

• Architecting and executing strategies to ensure greater personalization and performance across digital marketing campaigns and cross channel connections with other paid media.

• Partnering closely with other media leaders (Brand, Business, Search, Organic Social, Analytics and our agencies) that support the execution and strategy.

• Collaborating across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints.

What we’re looking for...

You’ll need to have:

• A Bachelor’s degree or four or more years of work experience.

• Four or more years of relevant experience required, demonstrated through work experience and/or military experience.

• Marketer/agency/consultative services experience in paid search media strategy and investment.

• Certification in primary search platforms (e.g. Google certified).

• Experience with hands on keyboard, building and executing paid search media buying strategy and daily campaign optimization to specific goals and KPIs.

• Experience with analysis and reporting.

Even better if you have one or more of the following:

• A degree.

• Fluency in data-driven targeting and reach strategy.

• Experience with primary paid search buying platforms & formats.

• Knowledge of the evolution of paid search media.

• Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging paid search tech landscape.

• Experience with the Prisma media buying platform.

• Ability to maintain accurate financial records.

• Ability to analyze data, optimize, and ensure campaign goals are being fully met.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $91,500.00 and $159,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.