Venue Sales Manager

Justworks, Inc.; Dallas (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Halperin Park is seeking a proactive Venue Sales Manager to drive bookings for weddings, corporate events, nonprofit galas, private parties, meetings, and other special events across its venues and public spaces.

The role focuses on developing new business, negotiating agreements, and coordinating with operations and catering partners to ensure a seamless handoff from sales to event execution, while partnering with marketing to promote availability and drive attendance.

Qualifications

• Bachelor’s degree or equivalent in hospitality, business, marketing, or event management.
• Three+ years of successful venue, hospitality, hotel, or event sales experience.
• Demonstrated success meeting sales goals.
• Excellent negotiation, presentation, and communication skills.
• Strong organizational and customer service abilities.
• Experience with CRM or event management software.
• Ability to work evenings, weekends, and holidays as required.
• Valid Texas driver’s license.

Responsibilities

• Develop and execute a strategic venue sales program to maximize rental and event revenue.
• Prospect and cultivate new business opportunities through networking, referrals, and partnerships.
• Respond promptly to inquiries and maintain communication through the sales process.
• Conduct site tours showcasing Halperin Park’s venues and amenities.
• Prepare customized event proposals, pricing, and rental agreements.
• Negotiate venue rental agreements within policies and pricing guidelines.
• Maintain an organized sales pipeline using CRM or event management software.
• Coordinate event bookings, calendars, deposits, payments, and contracts.

Skills

Negotiation

Presentation

Communication

Organizational skills

CRM experience

Customer service

Education

Bachelor’s degree in Hospitality/Business/Marketing or equivalent

Tools

CRM or event management software

Job description

The Venue Sales Manager is responsible for driving earned revenue through the sales and booking of Halperin Park's event venues and unique public spaces. This position serves as the primary sales professional for weddings, corporate events, nonprofit galas, private parties, meetings, and other booked special events hosted throughout the park.

The Venue Sales Manager develops new business, manages client relationships, conducts site tours, negotiates venue agreements, and ensures a seamless transition from sales to event execution with the park programming team. Working closely with Operations, Special Events, Marketing, Security, and Halperin Park's catering partners, this role helps position Halperin Park as one of the premier event destinations in Dallas.

This position requires an energetic, relationship-driven sales professional with exceptional customer service skills, strong organizational abilities, and a passion for creating memorable guest experiences.

Primary Duties and Responsibilities

• Develop and execute a strategic venue sales program to maximize rental and event revenue while supporting and aligning with Halperin Park's mission.
• Prospect and cultivate new business opportunities through networking, referrals, industry partnerships, and community outreach.
• Respond promptly to venue inquiries and maintain consistent communication throughout the sales process.
• Conduct professional site tours showcasing Halperin Park's event venues and amenities.
• Prepare customized event proposals, pricing, rental agreements, and related sales documents.
• Negotiate venue rental agreements within established policies and pricing guidelines.
• Maintain an organized sales pipeline using CRM or event management software.
• Coordinate event bookings, calendars, deposits, payments, and contract execution.
• Work closely with the Special Events team to transition confirmed events into operational planning.
• Coordinate with Halperin Park's catering partners regarding food and beverage opportunities.
• Collaborate with Marketing to promote venue availability through digital media, bridal shows, trade events, and all other promotional campaigns.
• Represent Halperin Park at networking events and hospitality organizations.
• Track sales metrics, booking pace, and revenue performance.
• Prepare monthly sales reports and forecasts.
• Develop relationships with wedding planners, corporate clients, nonprofits, concierge groups and community organizations.
• Assist in developing venue packages, pricing strategies, and promotional offerings.
• Support major park events as needed.
• Perform other duties as assigned.

Preferred Background and Skills

• Bachelor’s degree in hospitality, Business, Marketing, Event Management, or equivalent relevant experience preferred.
• Three or more years of successful venue, hospitality, hotel, or event sales experience.
• Demonstrated success meeting sales goals.
• Excellent negotiation, presentation, and communication skills.
• Strong organizational and customer service abilities.
• Experience with CRM or event management software.
• Ability to work evenings, weekends, and holidays as required.
• Valid Texas driver's license.

Working Conditions:

This role works primarily from an office environment in the Halperin Park Administrative offices based in Oak Cliff. Some field time required including outdoor participation in events at the park and sales calls. This is a full-time position with an expectation of 40-hours + each week, this is NOT a remote position. Office hours are generally 8:30am-5pm, M-Fr with occasional weekend or evening work driven by events or park needs. There is an expectation of full alignment with in-park leadership and an active on-grounds presence in this role.

About Halperin Park

Halperin Park is a nonprofit destination in the heart of Oak Cliff dedicated to connecting people through recreation, culture, education, and community engagement. Every team member contributes to delivering exceptional guest experiences while advancing our mission to be A Park With A Purpose.

The Company is proud to be an equal opportunity employer. We are committed to the principles of fair employment. We extend equal opportunity to all individuals, regardless of their race, age, color, sex, religion, creed, national origin, marital status, disability, or any other status protected under law. This commitment applies to all employment terms and conditions, including decisions regarding recruitment, hiring, placement, compensation, performance reviews, disciplinary actions, and termination. The Company provides reasonable accommodations for qualified individuals with known limitations under the Pregnant Workers Fairness Act or disabilities whenever possible.