VENUE ANCILLARY MANAGER

Live Nation Entertainment; Bristow (VA); On-site; USD 24,796 - 34,440; Part time

Job summary

Live Nation Entertainment is searching for an Ancillary Sales Manager at Jiffy Lube Live in Bristow, VA. In this part-time, seasonal role, you will lead a team focused on revenue generation through upselling and enhancing guest experience. Responsibilities include analyzing data, training team members, and ensuring excellent guest service during events. Ideal candidates possess strong sales instincts and data analysis skills, with flexibility to work evenings and weekends. Join us to be part of a vibrant live music environment.

Qualifications

• Ability to stand and walk for long periods outdoors.
• Availability for all events on evenings, weekends, and holidays.
• Ability to lift up to 25 pounds with proper techniques.

Responsibilities

• Maximize revenue and guest satisfaction through upsell programs.
• Train and manage the Ancillary Sales team.
• Collaborate with venue leadership for efficient operations.

Skills

Sales-driven mindset

Strong data analysis skills

Excellent guest service

Leadership experience

Strong communication skills

Education

Continued education or certification in a business field

Job description

Position Overview

As the Ancillary Sales Manager at Jiffy Lube Live in Bristow, VA, you will lead a team that generates revenue through VIP upgrades, premier parking, lawn chair rentals, fast lane access, future ticket sales, and other upsell opportunities on show days. This part‑time, seasonal role (April–November) is primarily events‑based on evenings, weekends, and holidays, with in‑office pre and post‑event responsibilities.

Responsibilities

• Maximize Revenue & Guest Satisfaction
  • Oversee the execution of all upsell programs and ensure seamless guest interactions
  • Continuously analyze data and guest feedback to adjust pricing strategies and sales tactics
  • Identify new revenue opportunities that enhance the fan experience
  • Participate in the venue’s sustainability initiatives, helping to educate guests and staff on eco‑friendly efforts while devising programs to reinforce these efforts
• Lead & Develop a High‑Performing Team
  • Train and manage the Ancillary Sales team to be proactive, sales‑focused, and guest‑friendly
  • Foster a culture of innovation and experimentation with product sales
  • Provide ongoing coaching to optimize sales performance
• Operational Excellence
  • Collaborate with venue leadership to ensure proper staffing and efficient operations
  • Work closely with the box office team to troubleshoot any issues with inventory, pricing, or guest concerns
  • Maintain inventory of ancillary products (lawn chairs, merchandise, etc.) throughout the season
  • Secure and reconcile day‑of‑show ancillary sales
  • Participate in the team’s post‑show sweeps to include lawn chair removal and recyclables collection
  • Other related duties as assigned by management

Qualifications

• Required
  • Sales‑driven mindset with a passion for increasing revenue
  • Strong data analysis skills to identify trends and optimize sales strategies
  • Innovative thinking to develop and implement new revenue streams
  • Love for live music and being in the heart of the action
  • Excellent guest service and relationship‑building skill
  • Leadership experience, with the ability to motivate and manage a small team
  • Strong communication skills and the ability to collaborate with all levels of leadership
  • Ability to stand and walk for long periods of time, outdoors, in all weather conditions
  • Availability for all events and necessary pre‑ and post‑event duties on non‑event days
  • Ability to lift up to 25 pounds with proper lifting techniques
• Preferred
  • Continued education, certification, or literacy in a business or related field
  • Experience in event sales or in a live music setting

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this job, the employee is regularly required to sit or stand for prolonged periods of time, walk various distances on both paved and uneven terrain; use hands and fingers; reach with hands and arms; bend, twist, crouch, or kneel; and talk or hear. The employee may be needed to lift and/or move up to 25 pounds using proper lifting techniques. Specific vision abilities required by this job include close vision and color vision. While performing the duties of this job, the employee may regularly be exposed to wet and/or humid conditions, cold weather, wind, dust or dirt, and extreme heat. The noise level in the work environment is usually moderate to loud. Employees may be exposed to flashing or strobing lights while on site.

Equal Employment Opportunity

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case‑by‑case basis.