Vehicle Marketing Strategy Lead

TMS Toyota Motor Sales, USA, Inc. Company; Plano (TX); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Tuition reimbursement

Vehicle purchase discount

Health care plans

401(k) match

Paid holidays

Education benefits

Tax-advantaged accounts

Job summary

Toyota Motor Sales, USA, Inc. Company in Plano, TX seeks an experienced product marketer to lead the development of product and community strategies and align internal teams and external partners to meet business objectives.

You will translate market signals into compelling brand messaging, manage cross-functional campaigns, oversee budgets, and drive launches and lifecycle management across vehicle programs.

Qualifications

• Bachelor’s degree (or higher).
• Experience in product marketing, product development, PR, consumer insights, corporate planning, advertising, sales, and/or pricing with a strong emphasis on strategy development and execution.
• In-depth understanding of automotive landscapes, including hybrid, plug-in hybrid, and battery electric vehicles.
• Understanding of Community Based Marketing concepts, KPIs, and how they relate to Product Marketing Strategy.
• Ability to analyze complex marketing plans, define KPIs, and perform data-driven storytelling.

Responsibilities

• Lead development of product and community strategies aligned across teams and partners.
• Provide deep insights on product positioning, differentiation, and market trends.
• Define target customer through analytical research and craft tailored tactics and strategies.
• Interface with agencies and manage campaign development, milestones, and budgets.
• Drive product launch, lifecycle management, and cross-functional collaboration.

Job description

Toyota Motor Sales, USA, Inc. Company in Plano, TX seeks an experienced product marketer to lead the development of product and community strategies and align internal teams and external partners to meet business objectives.

You will translate market signals into compelling brand messaging, manage cross-functional campaigns, oversee budgets, and drive launches and lifecycle management across vehicle programs.