UX Writer, Apple Ads

Apple Inc.; Cupertino, Northern (CA, KY); Hybrid; USD 185,000 - 278,000; Full time

Job summary

Apple Inc. is seeking an experienced UX Writer to create thoughtful advertising experiences across Apple services and apps. You will shape copy for ads and associated flows, collaborating with designers, PMs, and other teams to deliver user-friendly experiences that support business growth.

The role focuses on end-to-end copy across mobile and desktop, maintaining in-product language, and contributing to a design system. Strong communication and iteration with leadership are essential.

Qualifications

• 5+ years of professional UX writing experience.

Responsibilities

• Work closely with the Apple Ads design team to solve UI challenges per product requirements.
• Collaborate with product teams, respond to feedback, and contribute ideas to improve content performance.
• Own and maintain documentation for in-product language and messaging.
• Contribute to a design system by providing logic and rules for various use cases.
• Attend design reviews and product meetings to represent and defend writing and tone.
• Participate in QA related to copy and file bugs as needed.

Skills

UX Writing

Advertising copy

Cross-functional collaboration

Information architecture

End-to-end copywriting

Accessibility awareness

Localization awareness

LLMs usage

Presentation

Tools

Sketch

Job description

Apple is where people do the best work of their careers. Work that has an impact on individuals and the world. Work that is challenging and fulfilling. Work that doesn’t always feel like work.This role is part of the Product, Design & Marketing team on Apple Services, which includes a range of apps and services spanning productivity, entertainment, cloud, and commerce.We’re looking for an experienced UX Writer who is passionate about user experience and interested in creating thoughtful advertising experiences across Apple services and apps. You’ll shape the tools and flows that help businesses create ads, as well as the experiences consumers encounter. You’ll work alongside designers, product managers, and other cross-functional partners, collaborating on deliverables and processes to create exceptional user experiences that help businesses grow.

Description

your responsibilities will include:

• Working closely with the Apple Ads design team to solve UI challenges in response to product requirements
• Collaborating with product teams, responding to their feedback, and contributing ideas to improve the performance of our content
• Owning and maintaining documentation for in-product language and messaging
• Contributing to a design system, providing logic and rules for a variety of use cases
• Attending design reviews and product meetings to represent and defend the words and tone we look to implement
• Participating in QA as it pertains to copy and file bugs as necessary

Minimum Qualifications

• 5+ years of professional UX writing experience
• Direct experience writing for advertising and/or monetization platforms
• Curiosity about every stage of a user journey, from onboarding to errors
• Exceptional organizational skills including information architecture
• Experience writing end-to-end flows and other in-product copy across mobile and desktop
• Experience using large language models
• Strong ability to present and defend writing choices in large forums, including executive reviews
• Strong ability to advocate for users through thoughtful, intuitive language while balancing business needs
• Enthusiasm for an iterative writing process, incorporating feedback from cross-functional teams and senior leadership
• Expertise working with design and product documentation, including wireframes, functional specs, and familiarity with design tools like Sketch
• Understanding of writing optimized for accessibility and localization
• A meticulous attention to detail

Preferred Qualifications

• Strong sense of Apple’s design, human interface, and editorial standards
• Experience defining guidelines for generated content and evaluating model outputs
• Passion for Apple, its products, and its customers.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $184,700 and $277,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.