UX Writer, Apple TV

Apple Inc.; Cupertino (CA); On-site; USD 175,000 - 263,300; Full time

Job summary

Apple Inc. seeks a UX Writer for Apple TV to craft expressive, intuitive experiences across platforms. You will write end-to-end flows, design features with partners, and shape the product roadmap with a team spanning product, design, and marketing.

You will develop style guidance, lead naming discussions, and present work to senior leaders, ensuring language aligns with Apple’s standards and accessibility goals.

Qualifications

• 6+ years professional UX writing experience.
• Experience writing for media streaming services and subscription models.
• In-product copy across mobile, desktop, and web.
• Attention to detail and information architecture.
• Creative, research-driven writing from scratch and editing existing copy.
• Advocate for users while balancing business needs.
• Strong prioritization and multi-project management.
• Ability to defend writing choices in executive reviews.
• Stakeholder management across senior leaders.
• Experience with UX writing systems and editorial standards.
• Familiarity with design specs and wireframes.
• Understanding of prompts and dialogue for AI/chatbot interfaces.

Responsibilities

• Write end-to-end flows and in-product copy across platforms.
• Design features with cross-functional partners.
• Collaborate to define and execute the product roadmap for Apple TV.
• Develop style and tonal guidance for features and generated content.
• Lead discussions on terminology and messaging; present to senior leaders.

Skills

UX writing

Streaming service copy

Multiplatform copywriting

Information architecture

Editing and writing from scratch

User-centered language

Stakeholder management

Presenting to executives

Design language systems

LLM/dialogue awareness

Tools

Sketch

Job description

Culver City, California, United States Software and Services

Apple is where people do the best work of their careers. Work that has an impact on individuals and the world. Work that is challenging and fulfilling. Work that doesn’t always feel like work. This role is part of the Product, Design & Marketing team on Apple Services, which includes a range of apps and services spanning productivity, entertainment, cloud, and commerce. We’re looking for a UX writer to design and shape experiences for Apple TV. You’ll join a team of writers in pursuit of creating expressive, intuitive, and collaborative experiences that set new standards for the industry and connect people in meaningful ways.

Description

The Writing arm of our Product, Design & Marketing team works across services and products, including ones that are currently available and ones that are just barely being imagined. As the UX Writer dedicated to Apple TV, your responsibilities will include: * Writing end-to-end flows and other in-product copy across platforms * Designing features alongside cross‑functional partners * Collaborating to define and execute the product roadmap * Developing style and tonal guidance for features and generated content * Leading discussions on naming, terminology, and messaging * Presenting work to senior leaders and incorporating feedback

Minimum Qualifications

• 6+ years professional UX writing experience
• Experience writing for media streaming services and an understanding of subscription‑based services
• Experience writing in‑product copy across platforms, including mobile, desktop, and web
• Meticulous attention to detail and exceptional organizational skills, including information architecture
• Enthusiasm for an interactive writing process, including writing from scratch, editing existing copy, and considering language in the context of digital experiences
• Ability to advocate for users through thoughtful, intuitive language while also meeting business needs
• Strong prioritization skills with an ability to manage several projects simultaneously and dynamically reprioritize as needed
• Strong ability to present and defend writing choices in large forums, including executive reviews
• Exceptional stakeholder management skills, with the ability to negotiate feedback from multiple senior leaders
• Experience leveraging UX writing systems and familiarity with industry standards
• Fluency with design tools like Sketch and working with functional specs and wireframes
• Familiarity with LLM training and conversational experiences such as chatbots or AI‑driven interfaces, including dialogue and prompts

Preferred Qualifications

• Creating structured training data for developing and evaluating large language models
• Experience managing or overseeing contract work
• Strong sense of Apple’s design, human interface, and editorial standards
• Familiarity with the Apple Sports app and/or a general interest in sports
• Understanding of writing optimized for accessibility and localization
• Passion for Apple, its products, and its customers

At Apple, base pay is one part of our total compensation package and is determined within a range. The base pay range for this role is between $175,000 and $263,300, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace.

Learn about reasonable accommodations for job applicants.

Apple accepts applications to this posting on an ongoing basis.