UX Writer for Ads & In‑Product Experiences

Socket.dev; Cupertino (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Apple is seeking an experienced UX Writer to craft thoughtful advertising experiences across Apple services and apps. You’ll shape the tools and flows that help businesses create ads, and ensure consumer interactions reflect a high standard of clarity and usability.

You’ll join the Writing arm of the Product, Design & Marketing team, collaborating with designers, product managers, and cross-functional partners to deliver expressive, accessible copy that supports business goals and user trust

Qualifications

• 5+ years of UX writing experience.
• Direct experience writing for advertising and/or monetization platforms.
• Curiosity about every stage of a user journey, from onboarding to errors.
• Exceptional organizational and information architecture skills.
• Experience writing end-to-end flows and in-product copy across mobile and desktop.
• Experience with large language models.
• Ability to present and defend writing choices in large forums, including executive reviews.
• Advocacy for users through thoughtful language balancing business needs.
• Iterative writing process with cross-functional feedback.
• Experience with design documentation and wireframes.

Responsibilities

• Collaborate with the Apple Ads design team to solve UI challenges.
• Respond to feedback from product teams and contribute ideas to improve content performance.
• Own and maintain in-product language documentation and messaging.
• Contribute to a design system by defining rules for various use cases.
• Attend design reviews and product meetings to represent and defend copy choices.
• QA copy and file bugs as needed.

Skills

UX writing

Advertising copy

Information architecture

End-to-end flows

Accessibility

Localization

Cross-functional collaboration

QA for copy

Design tools (Sketch)

Presentation in executive forums

Tools

Sketch

Job description

Apple is seeking an experienced UX Writer to craft thoughtful advertising experiences across Apple services and apps. You’ll shape the tools and flows that help businesses create ads, and ensure consumer interactions reflect a high standard of clarity and usability.

You’ll join the Writing arm of the Product, Design & Marketing team, collaborating with designers, product managers, and cross-functional partners to deliver expressive, accessible copy that supports business goals and user trust