UX Writer, Apple Ads

Socket.dev; Cupertino (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Apple is seeking an experienced UX Writer to craft thoughtful advertising experiences across Apple services and apps. You’ll shape the tools and flows that help businesses create ads, and ensure consumer interactions reflect a high standard of clarity and usability.

You’ll join the Writing arm of the Product, Design & Marketing team, collaborating with designers, product managers, and cross-functional partners to deliver expressive, accessible copy that supports business goals and user trust

Qualifications

• 5+ years of UX writing experience.
• Direct experience writing for advertising and/or monetization platforms.
• Curiosity about every stage of a user journey, from onboarding to errors.
• Exceptional organizational and information architecture skills.
• Experience writing end-to-end flows and in-product copy across mobile and desktop.
• Experience with large language models.
• Ability to present and defend writing choices in large forums, including executive reviews.
• Advocacy for users through thoughtful language balancing business needs.
• Iterative writing process with cross-functional feedback.
• Experience with design documentation and wireframes.

Responsibilities

• Collaborate with the Apple Ads design team to solve UI challenges.
• Respond to feedback from product teams and contribute ideas to improve content performance.
• Own and maintain in-product language documentation and messaging.
• Contribute to a design system by defining rules for various use cases.
• Attend design reviews and product meetings to represent and defend copy choices.
• QA copy and file bugs as needed.

Skills

UX writing

Advertising copy

Information architecture

End-to-end flows

Accessibility

Localization

Cross-functional collaboration

QA for copy

Design tools (Sketch)

Presentation in executive forums

Tools

Sketch

Job description

Apple is where people do the best work of their careers. Work that has an impact on individuals and the world. Work that is challenging and fulfilling. Work that doesn\'t always feel like work. This role is part of the Product, Design & Marketing team on Apple Services, which includes a range of apps and services spanning productivity, entertainment, cloud, and commerce. We\'re looking for an experienced UX Writer who is passionate about user experience and interested in creating thoughtful advertising experiences across Apple services and apps. You\'ll shape the tools and flows that help businesses create ads, as well as the experiences consumers encounter. You\'ll work alongside designers, product managers, and other cross-functional partners, collaborating on deliverables and processes to create exceptional user experiences that help businesses grow.

Description

The Writing arm of our Product, Design & Marketing team works across services and products, including ones that are currently available and ones that are just barely being imagined. You\'ll join a team of writers in pursuit of creating expressive, intuitive, and collaborative experiences that set new standards for the industry and connect people in meaningful ways. As the UX Writer dedicated to helping businesses promote their brands in the places people love and trust, your responsibilities will include:

• Working closely with the Apple Ads design team to solve UI challenges in response to product requirements
• Collaborating with product teams, responding to their feedback, and contributing ideas to improve the performance of our content
• Owning and maintaining documentation for in-product language and messaging
• Contributing to a design system, providing logic and rules for a variety of use cases
• Attending design reviews and product meetings to represent and defend the words and tone we look to implement
• Participating in QA as it pertains to copy and file bugs as necessary

Minimum Qualifications

5+ years of professional UX writing experienceDirect experience writing for advertising and/or monetization platformsCuriosity about every stage of a user journey, from onboarding to errorsExceptional organizational skills including information architectureExperience writing end-to-end flows and other in-product copy across mobile and desktopExperience using large language modelsStrong ability to present and defend writing choices in large forums, including executive reviewsStrong ability to advocate for users through thoughtful, intuitive language while balancing business needsEnthusiasm for an iterative writing process, incorporating feedback from cross-functional teams and senior leadershipExpertise working with design and product documentation, including wireframes, functional specs, and familiarity with design tools like SketchUnderstanding of writing optimized for accessibility and localizationA meticulous attention to detail

Preferred Qualifications

Strong sense of Apple\'s design, human interface, and editorial standardsExperience defining guidelines for generated content and evaluating model outputsPassion for Apple, its products, and its customers.