UX Strategist

Base Design Group; New York (NY); Remote; USD 111,000 - 185,000; Full time

Job summary

BaseNYC is seeking a Freelance UX Strategist to translate brand, business, and audience strategy into meaningful digital experiences.

You’ll think conceptually about how a website should work, then express that thinking through audience journeys, information architecture, user flows, wireframes, and prototypes.

This remote freelance role requires collaboration with strategists, designers, producers, developers, and clients to ensure the experience is cohesive, accessible, and scalable.

Qualifications

• Significant experience leading UX strategy and experience architecture for substantial websites or digital experiences.
• A portfolio demonstrating audience and journey work, information architecture, user flows, wireframes, and prototypes.
• Strong communication, facilitation, and presentation skills.
• Ability to collaborate with multidisciplinary teams and clients.
• Comfort defending strategic choices, incorporating feedback, and iterating as the experience evolves.
• Experience working on websites or digital experiences where brand expression and digital experience are closely connected is particularly relevant.

Responsibilities

• Participate in Discovery through stakeholder interviews, workshops, audits, and research.
• Synthesize research, brand strategy, audience needs, and business requirements into clear experience insights and opportunities.
• Identify priority audience groups, their needs, behaviors, motivations, and key tasks.
• Map key user journeys, including how audiences navigate, discover, and engage with content.
• Develop experience concepts that translate the project’s strategy and brand idea into a distinctive digital experience.
• Define the website’s site maps, information architecture, including site structure, navigation, hierarchy, and content relationships.
• Translate experience concepts, audience needs, and content requirements into wireframes, user flows, and interaction logic across key page types and devices.
• Create prototypes when useful to explore ideas, clarify interactions, or communicate how an experience should work.
• Present UX thinking and recommendations to internal teams and clients.
• Collaborate with strategists, designers, producers, developers, and technical partners to ensure the experience is cohesive, feasible, accessible, responsive, and scalable.

Skills

UX strategy

Information architecture

User flows

Wireframes

Prototypes

Stakeholder interviews

Discovery research

Job description

BaseNYC is looking for a Freelance UX Strategist to translate brand, business, and audience strategy into meaningful digital experiences.

We’re looking for collaborators who can think conceptually about how a website should work, then make that thinking tangible through audience journeys, information architecture, user flows, wireframes, and prototypes.

• Employment: Freelance
• Location: Remote

Profile

• You combine structured thinking with creative judgment.
• You can simplify complex problems, articulate the reasoning behind your recommendations, and move between open-ended exploration and detailed experience definition.
• You see UX as more than usability, connecting audience needs, organizational goals, content, brand thinking, and creative ambition into experiences that are intuitive and distinctive.

Responsibilities

• Participate in Discovery through stakeholder interviews, workshops, audits, and research.
• Synthesize research, brand strategy, audience needs, and business requirements into clear experience insights and opportunities.
• Identify priority audience groups, their needs, behaviors, motivations, and key tasks.
• Map key user journeys, including how audiences navigate, discover, and engage with content.
• Develop experience concepts that translate the project’s strategy and brand idea into a distinctive digital experience.
• Define the website’s site maps, information architecture, including site structure, navigation, hierarchy, and content relationships.
• Translate experience concepts, audience needs, and content requirements into wireframes, user flows, and interaction logic across key page types and devices.
• Create prototypes when useful to explore ideas, clarify interactions, or communicate how an experience should work.
• Present UX thinking and recommendations to internal teams and clients.
• Collaborate with strategists, designers, producers, developers, and technical partners to ensure the experience is cohesive, feasible, accessible, responsive, and scalable.

Requirements

• Significant experience leading UX strategy and experience architecture for substantial websites or digital experiences.
• A portfolio demonstrating audience and journey work, information architecture, user flows, wireframes, and prototypes.
• Strong communication, facilitation, and presentation skills.
• Ability to collaborate with multidisciplinary teams and clients.
• Comfort defending strategic choices, incorporating feedback, and iterating as the experience evolves.
• Experience working on websites or digital experiences where brand expression and digital experience are closely connected is particularly relevant.

Rate: A typical day rate for this work would fall between $600 and $1,000, exact amount to be determined based on experience and project requirements.