UX Strategist

Go Fractional; New York (NY); Remote; USD 111,000 - 185,000; Part time

Job summary

Go Fractional is seeking a UX Strategist for a freelance, remote engagement. The role involves discovery, research synthesis, audience analysis, and translating insights into distinctive digital experiences.

You will define information architecture, user journeys, and interaction logic across key pages and devices, while collaborating with multidisciplinary teams and clients. The ideal candidate has a proven portfolio of audience and journey work, IA, user flows, wireframes, and prototypes, and

Qualifications

• Significant experience leading UX strategy and experience architecture for substantial websites or digital experiences.
• Portfolio showing audience and journey work, IA, user flows, wireframes, and prototypes.
• Strong communication, facilitation, and presentation skills.
• Ability to collaborate with multidisciplinary teams and clients.

Responsibilities

• Participate in Discovery through stakeholder interviews, workshops, audits, and research.
• Synthesize research, brand strategy, audience needs, and business requirements into clear insights.
• Identify priority audience groups, their needs, behaviors, and key tasks.
• Map user journeys and how audiences navigate and engage with content.
• Develop experience concepts translating strategy and brand into a distinctive digital experience.
• Define site maps, information architecture, structure, navigation, and content relationships.
• Translate concepts into wireframes, user flows, and interaction logic across pages and devices.
• Create prototypes to explore ideas, clarify interactions, or communicate how experiences should work.
• Present UX thinking and recommendations to internal teams and clients.
• Collaborate with strategists, designers, producers, developers, and partners to ensure cohesive, accessible, and scalable experiences.

Skills

UX strategy

Experience architecture

User journeys

Information architecture

Wireframes

Prototyping

Stakeholder facilitation

Communication

Presentation skills

Collaboration

Job description

UX Strategist

Employment: Freelance

Location: Remote

Expected Start: Project dependent

Profile

• You combine structured thinking with creative judgment.
• You can simplify complex problems, articulate the reasoning behind your recommendations, and move between open-ended exploration and detailed experience definition.
• You see UX as more than usability, connecting audience needs, organizational goals, content, brand thinking, and creative ambition into experiences that are intuitive and distinctive.

Responsibilities

• Participate in Discovery through stakeholder interviews, workshops, audits, and research.
• Synthesize research, brand strategy, audience needs, and business requirements into clear experience insights and opportunities.
• Identify priority audience groups, their needs, behaviors, motivations, and key tasks.
• Map key user journeys, including how audiences navigate, discover, and engage with content.
• Develop experience concepts that translate the project's strategy and brand idea into a distinctive digital experience.
• Define the website's site maps, information architecture, including site structure, navigation, hierarchy, and content relationships.
• Translate experience concepts, audience needs, and content requirements into wireframes, user flows, and interaction logic across key page types and devices.
• Create prototypes when useful to explore ideas, clarify interactions, or communicate how an experience should work.
• Present UX thinking and recommendations to internal teams and clients.
• Collaborate with strategists, designers, producers, developers, and technical partners to ensure the experience is cohesive, feasible, accessible, responsive, and scalable.

Requirements

• Significant experience leading UX strategy and experience architecture for substantial websites or digital experiences.
• A portfolio demonstrating audience and journey work, information architecture, user flows, wireframes, and prototypes.
• Strong communication, facilitation, and presentation skills.
• Ability to collaborate with multidisciplinary teams and clients.
• Comfort defending strategic choices, incorporating feedback, and iterating as the experience evolves.
• Experience working on websites or digital experiences where brand expression and digital experience are closely connected is particularly relevant.

Compensation

Rate: A typical day rate for this work would fall between $600 and $1,000, exact amount to be determined based on experience and project requirements.