Remote Digital Strategy Lead

Base Design Group; New York (NY); Remote; USD 129,000 - 221,000; Part time

Job summary

BaseNYC is seeking a Freelance Digital Strategist to define website goals before design. Senior, client-facing strategists will bridge research and synthesis, business objectives and user needs, and brand thinking with practical site requirements. Remote work with briefings and client coordination.

Strong ability to bring structure to complex problems and provide a clear point of view. Responsibilities include leading kick-offs, audits, and content strategy, and presenting strategic directions

Qualifications

• Significant experience leading digital strategy for complex, design-led website projects.
• Experience in an agency, consultancy, or similarly collaborative environment.
• Strong writing, thinking, facilitation, and presentation skills.
• Ability to structure ambiguous problems and translate research into clear strategic direction.
• Experience developing content strategy, audience thinking, digital ecosystem audits, and strategic recommendations.
• Comfort working directly with clients and senior stakeholders.
• Experience working with organizations where digital experience and brand expression are closely connected is particularly relevant.

Responsibilities

• Plan and lead client kick-offs, working sessions, and stakeholder interviews.
• Understand objectives, priorities, audience needs, and measures of success.
• Audit existing websites and digital ecosystems to identify strengths, friction points, gaps, and opportunities.
• Conduct competitive, peer, and broader digital landscape research to identify relevant patterns, expectations, and opportunities for differentiation.
• Review available analytics, audience research, brand strategy, and other inputs, and incorporate them into the strategic process.
• Synthesize research into clear insights, opportunities, principles, and recommendations.
• Define the strategic role of the website within the broader brand and customer experience.
• Develop content strategy and content frameworks that establish what the website needs to communicate, how content should be prioritized, and how it can support both audience and business objectives.
• Create and present clear, compelling strategy presentations that build alignment with clients and provide direction for subsequent UX and design work.
• Integrate closely with Base’s strategy, design, UX, technology, and project management teams, remaining involved enough through subsequent phases to help ensure the strategic intent carries forward.

Skills

Digital strategy

Client-facing

Facilitation

Presentation skills

Content strategy

Brand integration

Research synthesis

Job description

BaseNYC is seeking a Freelance Digital Strategist to define website goals before design. Senior, client-facing strategists will bridge research and synthesis, business objectives and user needs, and brand thinking with practical site requirements. Remote work with briefings and client coordination.

Strong ability to bring structure to complex problems and provide a clear point of view. Responsibilities include leading kick-offs, audits, and content strategy, and presenting strategic directions