Digital Strategist - Freelance

Go Fractional; New York (NY); Remote; USD 129,000 - 221,000; Full time

Job summary

Go Fractional is seeking a freelance Digital Strategist to plan and lead client engagements remotely. You will audit digital ecosystems, synthesize insights, and define the strategic role of the website within the broader brand experience.

The role requires translating research into actionable recommendations and presenting clear strategy to clients. Experience in agencies or consultancies, strong writing and facilitation skills, and comfort with senior stakeholders are essential.

Qualifications

• Significant experience leading digital strategy for complex, design-led website projects.
• Experience in an agency, consultancy, or similarly collaborative environment.
• Strong writing, thinking, facilitation, and presentation skills.
• Ability to structure ambiguous problems and translate research into clear strategic direction.
• Experience developing content strategy, audience thinking, digital ecosystem audits, and strategic recommendations.
• Comfort working directly with clients and senior stakeholders.

Responsibilities

• Plan and lead client kick-offs, working sessions, and stakeholder interviews.
• Understand business objectives, organizational priorities, audience needs, and measures of success.
• Audit existing websites and digital ecosystems to identify strengths, friction points, gaps, and opportunities.
• Conduct competitive, peer, and broader digital landscape research to identify relevant patterns, expectations, and opportunities for differentiation.
• Review available analytics, audience research, brand strategy, and other inputs, and incorporate them into the strategic process.
• Synthesize research into clear insights, opportunities, principles, and recommendations.
• Define the strategic role of the website within the broader brand and customer experience.
• Develop content strategy and content frameworks that establish what the website needs to communicate, how content should be prioritized, and how it can support both audience and business objectives.
• Create and present clear, compelling strategy presentations that build alignment with clients and provide direction for subsequent UX and design work.
• Integrate closely with Base's strategy, design, UX, technology, and project management teams, remaining involved enough through subsequent phases to help ensure the strategic intent carries forward.

Skills

Digital strategy

Stakeholder facilitation

Presentation skills

Strong writing

Strategic thinking

Job description

Digital Strategist

Employment: Freelance

Location: Remote

Expected Start: Project dependent

Profile

• You are as comfortable asking the right questions as you are forming a point of view.
• You can facilitate conversations with senior stakeholders and identify what matters within a large amount of information.
• You understand that digital strategy is not an isolated deliverable. Its purpose is to create clarity for the teams that follow and connect brand ambition, audience needs, content, experience, and technology into a coherent direction.
• You have experience working on projects where digital experience and brand expression are closely connected.

Responsibilities

• Plan and lead client kick-offs, working sessions, and stakeholder interviews.
• Understand business objectives, organizational priorities, audience needs, and measures of success.
• Audit existing websites and digital ecosystems to identify strengths, friction points, gaps, and opportunities.
• Conduct competitive, peer, and broader digital landscape research to identify relevant patterns, expectations, and opportunities for differentiation.
• Review available analytics, audience research, brand strategy, and other inputs, and incorporate them into the strategic process.
• Synthesize research into clear insights, opportunities, principles, and recommendations.
• Define the strategic role of the website within the broader brand and customer experience.
• Develop content strategy and content frameworks that establish what the website needs to communicate, how content should be prioritized, and how it can support both audience and business objectives.
• Create and present clear, compelling strategy presentations that build alignment with clients and provide direction for subsequent UX and design work.
• Integrate closely with Base's strategy, design, UX, technology, and project management teams, remaining involved enough through subsequent phases to help ensure the strategic intent carries forward.

Requirements

• Significant experience leading digital strategy for complex, design-led website projects.
• Experience in an agency, consultancy, or similarly collaborative environment.
• Strong writing, thinking, facilitation, and presentation skills.
• Ability to structure ambiguous problems and translate research into clear strategic direction.
• Experience developing content strategy, audience thinking, digital ecosystem audits, and strategic recommendations.
• Comfort working directly with clients and senior stakeholders.
• Experience working with organizations where digital experience and brand expression are closely connected is particularly relevant.

Compensation

Rate: A typical day rate for this work would fall between $700 and $1,200, exact amount to be determined based on experience and project requirements.