Utility Sales Professional

RDO Equipment Co.; Moorhead (MN); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Guaranteed base salary plus commission

Late model company truck

Training and development

Comprehensive benefits package

Job summary

RDO Equipment Co. is seeking a Utility Sales Professional to develop and maintain long‑term customer relationships across an assigned territory, offering practical equipment solutions that support customer success.

This role focuses on utility equipment—including skid loaders, mini excavators, and compact loaders—while promoting the full range of RDO offerings in a consultative, customer-driven manner. The ideal candidate is a motivated sales professional who values partnerships, delivers

Qualifications

• Prior sales experience and/or relevant sales training; understands local market conditions.
• Strong communication and relationship-building skills; customer-focused and able to manage multiple priorities.
• Valid work authorization to work in the U.S. without sponsorship.

Responsibilities

• Develop and maintain long-term customer relationships within an assigned territory by delivering equipment solutions that support customer operations and drive profitable growth across whole goods, parts, and service.
• Execute sales strategies by leveraging manufacturer programs, conducting equipment demonstrations, assessing trade-in values, and monitoring competitive activity.
• Utilize company systems to document and manage sales activity, ensure timely follow-up, and coordinate order fulfillment and equipment logistics.
• Uphold safety requirements, company policies, and professional conduct while participating in training and team initiatives to support customer satisfaction and operational efficiency.
• For a complete list of duties and responsibilities, view the full job description here.

Skills

Sales experience

Communication skills

Relationship building

Interpersonal skills

Job description

The Utility Sales Professional is responsible for developing and maintaining long‑term customer relationships within an assigned territory by providing practical equipment solutions that support customer success. This role focuses on utility equipment—including skid loaders, mini excavators, and compact loaders—while promoting the full range of RDO Equipment Co. offerings in a professional and consultative manner. This position is well suited for a motivated sales professional who enjoys working directly with customers, understands the value of partnership, and takes pride in delivering solutions that create mutual value.

$70000 - $100000 / year

What’s In It For You

• Average $70,000-$100,000+ your first year, with top earners well into six figures.
• Guaranteed base salary plus commissions.
• Late model company truck, reinforcing company pride and representing the RDO brand.
• Training and development, as well as opportunities to grow within the organization.
• A comprehensive benefits package that supports your well‑being. For more details and to view these offerings, visit RDO’s benefits page.
• A company that lives by its core values: they’re not just words on a wall – they’re how we work, grow, and lead. Click here to learn more.

Why RDO?

When you join RDO Equipment Co., you’ll become part of an industry‑leading team providing a world‑class experience for customers who do vital work. We deal in iron from the world’s leading equipment and technology manufacturers, but we’re a people business first. RDO has grown from humble roots, guided by a family’s values, and shaped by the strengths, voices and entrepreneurism of our team members.

Join RDO Equipment Co. in Moorhead where you'll enter a team of people passionate about heavy construction machinery, parts and service. As one of our Midwest Construction stores, the Moorhead team supplies and services machinery from manufacturers like John Deere, Wirtgen and Vermeer. In the Midwest, this machinery is vital to progress within industries like mining, construction and oil and gas. Join our team and make an impact on the Moorhead community and beyond.

What You Will Do

• Customer Relationship and Sales Management: Develop and maintain long‑term customer relationships within an assigned territory by delivering equipment solutions that support customer operations and drive profitable growth across whole goods, parts, and service.
• Sales Execution and Market Awareness: Execute sales strategies by leveraging manufacturer programs, conducting equipment demonstrations, assessing trade‑in values, and monitoring competitive activity and industry trends to inform territory planning and market share goals.
• Process, Systems, and Coordination: Utilize company systems to document and manage sales activity, ensure timely follow‑up, and partner with the Sales Manager and internal teams to coordinate order fulfillment, delivery, and equipment logistics.
• Professional Standards and Continuous Development: Uphold safety requirements, company policies, and professional conduct while participating in training, communication efforts, and team initiatives to support customer satisfaction and operational efficiency.
• For a complete list of duties and responsibilities, view the full job description here.

What You Will Need

• Experience: Prior sales experience and/or relevant sales training. Solid understanding of local market conditions.
• Skills: Strong communication, relationship‑building, and interpersonal skills. Customer‑focused mindset with the ability to manage multiple priorities.
• Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

Why You’ll Love It Here

• Community engagement: Many opportunities to volunteer and participate in community events.
• Diverse product lines: Sell and support agriculture, construction, construction technology and lawn & land equipment.
• Excellent facilities: 30,000+ square foot service shop, updated showroom, large yard.
• Opportunities to Grow: With more than eight nearby stores, there are opportunities to progress your career throughout the region.
• Connected team: Become a connected team member through regular team‑building activities.