Data-Driven UA Analyst for Mobile Apps

Primer, Inc.; San Francisco (CA); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Competitive salaries with stock options

100% Health, Dental and Vision premiums paid

Pick your own equipment

Friendly dogs allowed in the office

Public transit reimbursement

Job summary

Primer, Inc. in San Francisco is seeking an experienced Ad Account Manager to launch and optimize Facebook ad campaigns for mobile apps. The role involves analyzing campaign performance, creating ad content, and collaborating with product managers on new initiatives.

Ideal candidates should have 2-3 years of ad management experience, particularly with social advertising, and be comfortable working in a fast-paced start-up environment. Primer offers competitive salaries, health benefits, and a vibrant office culture.

Qualifications

• 2-3 years of ad account management experience, preferably at a mobile-focused company.
• Familiarity with social advertising, specifically Facebook.
• Ability to learn from data and communicate what the data is saying.
• Understanding of conversion rates in direct response advertising.
• Desire to take on a project and own it end-to-end.
• Ability to make decisions quickly and ask for help when stuck.
• Comfortable in a start-up setting with a mix of hard work and fun.

Responsibilities

• Launching, managing, and optimizing Facebook ad campaigns for mobile apps.
• Manipulating data to analyze campaign performance and generate reports.
• Creating ad images from design assets and writing ad copy.
• Strategizing with product managers to invent and test new campaign initiatives.
• Dynamically changing in-app user experiences to increase conversion rates.

Skills

Ad account management experience

Familiarity with social advertising

Data analysis and communication

Conversion rate understanding

Ownership of projects

Quick decision making

Start-up adaptability

Tools

Excel

Job description

Primer, Inc. in San Francisco is seeking an experienced Ad Account Manager to launch and optimize Facebook ad campaigns for mobile apps. The role involves analyzing campaign performance, creating ad content, and collaborating with product managers on new initiatives.

Ideal candidates should have 2-3 years of ad management experience, particularly with social advertising, and be comfortable working in a fast-paced start-up environment. Primer offers competitive salaries, health benefits, and a vibrant office culture.