User Acquisition Manager (Google Ads)

Talent First; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Fully remote

Performance bonus

Job summary

Talent First seeks an experienced User Acquisition Manager to own high-volume B2C performance marketing with a focus on Google Ads. This fully remote role involves managing $100,000+ monthly spend and optimizing campaigns to drive new-user acquisition across international markets.

You will lead creative testing, CPA-based optimization, and hypothesis-driven growth while collaborating with design, analytics, product, and leadership teams.

Qualifications

• 5+ years of hands-on PPC/performance marketing experience, with clear specialization in Google Ads.
• Proven B2C product-company experience.
• Strong track record in display/banner acquisition for new users - not primarily Google Search or remarketing.
• Confirmed experience managing at least $100,000 in monthly ad spend.
• Experience across international markets, including Tier-1 markets and ideally Europe and/or Asia.
• Strong command of CPA-based optimization, creative testing, and hypothesis generation at scale.
• English: B1 or higher; comfortable working in a fast-paced start-up environment.

Responsibilities

• Launch, optimize, and scale Google Ads campaigns focused on acquiring new users.
• Manage monthly media budgets of $100,000+ and scale successful campaigns responsibly.
• Own performance against our core KPIs, primarily Spend and CPA.
• Build a continuous pipeline of audience, placement, offer, and creative hypotheses.
• Brief designers on banner concepts and variations; analyze results and iterate quickly.
• Turn off underperforming tests, scale winners, and identify new growth opportunities.
• Partner closely with creative, analytics, product, and leadership teams.

Skills

Google Ads

PPC

Budget management

Display advertising

International markets

English proficiency

Tools

Google Analytics

Job description

MCR is an international performance-driven company specializing in online IQ tests, brain training platforms, and detailed result reporting. We serve customers primarily in North America, Asia, and Japan, generating millions of monthly user visits through performance marketing across all major channels. Headquartered in Cyprus, MCR operates globally with a focus on innovation and continuous growth.

We are seeking a deeply specialized User Acquisition Manager to own new-user acquisition through Google Ads. This is a full-time, remote position focused on high-volume B2C performance marketing.

Your Responsibilities

Launch, optimize, and scale Google Ads campaigns focused on acquiring new users.

Manage monthly media budgets of $100,000+ and scale successful campaigns responsibly.

Own performance against our core KPIs, primarily Spend and CPA.

Build a continuous pipeline of audience, placement, offer, and creative hypotheses.

Brief designers on banner concepts and variations; analyze results and iterate quickly.

Turn off underperforming tests, scale winners, and identify new growth opportunities.

Partner closely with creative, analytics, product, and leadership teams.

What We’re Looking For

5+ years of hands-on PPC/performance marketing experience, with clear specialization in Google Ads.

Proven B2C product-company experience.

Strong track record in display/banner acquisition for new users - not primarily Google Search or remarketing.

Confirmed experience managing at least $100,000 in monthly ad spend.

Experience across international markets, including Tier-1 markets and ideally Europe and/or Asia.

Strong command of CPA-based optimization, creative testing, and hypothesis generation at scale.

English: B1 or higher; comfortable working in a fast-paced start-up environment.

Why Join Us?

Career development: An opportunity to grow within a new, high-impact team.

Global impact: Work with a large international customer base across diverse markets.

Flexibility: Fully remote, full-time role.

Collaborative environment: Partner with creative, analytics, product, and leadership teams.

Competitive salary and a performance bonus after probation that can add up to 250% on top of base salary.

About Talent First

MCR Media Group is an international performance-driven company specializing in online IQ tests and brain training platforms with detailed result reporting capabilities.

The company serves customers primarily across North America, Asia, and Japan, generating millions of monthly user visits through performance marketing across all major channels. MCR operates globally with a headquarters in Cyprus and maintains a focus on innovation and continuous growth in the digital products space.