Senior User Acquisition Manager (Google Ads) (Fully Remote)

Formula; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Gym membership reimbursement

Home office support

Tuition reimbursement

Job summary

Formula is a fully remote company helping users live longer, healthier lives through innovative products. We seek a skilled Google Ads Manager to own and scale campaigns across GDN, Demand Gen, and Search, while achieving CPS and ROAS targets.

You will run weekly creative testing cycles, launch new assets, scale winners, and kill underperformers, building automation with scripts and Slack-driven commands for efficient campaign management.

Qualifications

• 3+ years of hands-on Google Ads management at scale, with $500k+/month spend in subscription or DTC businesses.
• Experience writing and maintaining Google Ads Scripts for automation, alerts, bid adjustments, and bulk operations.
• Daily use of AI/LLM tools as a working habit, plus strong analytical thinking and Russian language knowledge.

Responsibilities

• Own and scale Google Ads predominantly GDN, Demand Gen, plus Search while hitting CPS and ROAS targets.
• Run weekly creative testing cycles, launch new assets, scale winners, and kill underperformers.
• Build automation replicating Meta's setup with semi-automated uploads, Slack-driven commands, and rules-based campaign management.

Skills

Google Ads management

AI/LLM tools usage

Analytical thinking

Russian language knowledge

Tools

Google Ads Scripts

Slack automation

Job description

• Own and scale Google Ads predominantly GDN, Demand Gen, plus Search while hitting CPS and ROAS targets.
• Run weekly creative testing cycles, launch new assets, scale winners, and kill underperformers.
• Build automation replicating Meta's setup with semi-automated uploads, Slack-driven commands, and rules-based campaign management.

What You’ll Need:

• 3+ years of hands-on Google Ads management at scale, with $500k+/month spend in subscription or DTC businesses.
• Experience writing and maintaining Google Ads Scripts for automation, alerts, bid adjustments, and bulk operations.
• Daily use of AI/LLM tools as a working habit, plus strong analytical thinking and Russian language knowledge.

What We Offer:

• Inspiring mission to help users live longer, healthier lives through innovative products.
• Fully remote work with flexible hours and a preference for candidates within ±2 hours of CET.
• Health insurance, gym membership reimbursement, home office support, and tuition reimbursement.

Formula

Formula helps users live longer, healthier lives through innovative products. The company is 8 years old, profitable, and has a fast-moving, automation-focused culture with minimal bureaucracy.