(USA) Director, Marketing Planning And Strategy- Content Marketing

Walmart; Hoboken (NJ); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Content Marketing to lead their innovative content strategies. This pivotal role involves crafting compelling narratives and overseeing the production of impactful content across various formats. You'll collaborate with cross-functional teams to enhance brand messaging and drive business results. With a focus on team development and strategic leadership, this position offers a unique opportunity to shape the content marketing landscape and contribute to the company's success. If you're a visionary leader with a passion for storytelling and content creation, this role is perfect for you.

Qualifications

• 10-15 years in content marketing with strategic expertise.
• Proven leadership in managing teams and cross-functional projects.

Responsibilities

• Develop and execute content strategies that drive business results.
• Manage a team of 5+ members and foster a positive culture.

Skills

Content Marketing

Strategic Leadership

Team Management

Cross-Functional Collaboration

Communication Skills

Storytelling

Education

Master's degree in Business Administration

Job description

Position Summary...

What you'll do...

Director of Content Marketing

Company Overview

Walmart Connect is Walmart’s advertising platform for brands, designed to reach hundreds of millions of U.S. shoppers across their shopping journey. We connect shopping behaviors to transactions, helping suppliers understand marketing impact.

Location: Hoboken

Role Overview

The Director of Content Marketing reports to the Group Director of Enterprise Marketing and leads the Content Marketing team. This role involves developing and executing content strategies that resonate with key audiences, enhance Walmart Connect’s value, and drive business results.

Key Responsibilities

• Strategic Leadership
• Develop Walmart Connect’s core narrative and thought leadership aligned with brand messaging.
• Create and implement a content strategy across all touchpoints, including speeches, articles, videos, data interactives, white papers, and insights.
• Collaborate on short- and long-term content marketing visions.

• Cross-Functional Collaboration
• Build partnerships with research, insights, and communications teams to support content development.
• Work with sales and marketing teams to create and activate content strategies across channels.

• Marketing Execution
• Own the creation of key content pieces, ensuring alignment with brand goals.
• Optimize content strategies to maximize impact and performance.
• Guide the team to produce high-impact content that delivers business results and industry breakthroughs.
• Foster learning and innovation in content marketing.

• Team Culture and Development
• Manage and develop a team of 5+ members, fostering a positive culture and growth plans.
• Build key relationships for collaboration and strategy execution.

Essential Qualifications

• 10-15 years in content marketing, media, or event management, with strategic and tactical expertise.
• Proven leadership in managing teams and cross-functional partnerships.
• Excellent communication skills.
• Strategic thinker with results-driven content strategies.
• Expertise in various content formats, from written to video and visuals.
• Strong executional oversight and storytelling skills.
• Ability to partner effectively across teams and functions.

Preferred Qualifications

• Experience leading cross-functional projects and managing teams.
• Master's degree in Business Administration or related field.

Primary Location

221 River St, Hoboken, NJ 07030, United States of America