Director, Product Marketing

BioCatch; New York (NY); Remote; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a skilled product marketer to join their dynamic team. This role focuses on developing innovative go-to-market strategies that drive growth in the realm of online fraud detection. You will collaborate with cross-functional teams to create compelling product narratives and ensure alignment across sales, product, and marketing. With a customer-first mindset, you will advocate for product value and lead impactful product launches. If you're passionate about leveraging behavioral intelligence to combat fraud, this opportunity offers a chance to make a significant impact in the financial services sector.

Qualifications

• 10+ years in product marketing or related fields, especially in online fraud.
• Strong understanding of digital fraud and authentication methodologies.

Responsibilities

• Develop and execute go-to-market strategies aligned with business goals.
• Collaborate across teams to drive alignment and successful product launches.

Skills

Product Marketing

Online Fraud Detection

Financial Crimes

Machine Learning

Communication Skills

Education

Bachelor's Degree

Master's Degree

Tools

Predictive Modeling

Data Analysis Tools

Job description

BioCatch is the leader in Behavioral Intelligence, a technology that leverages machine learning to analyze an online user’s physical and cognitive digital behavior to protect individuals online. BioCatch’s mission is to unlock the power of behavior and deliver actionable insights to create a digital world where identity, trust, and ease coexist. Today, 32 of the world's largest 100 banks and 210 total financial institutions rely on BioCatch Connect to combat fraud, facilitate digital transformation, and grow customer relationships. BioCatch’s Client Innovation Board, an industry-led initiative including American Express, Barclays, Citi Ventures, and National Australia Bank, helps BioCatch to identify creative and cutting-edge ways to leverage the unique attributes of behavior for fraud prevention. With over a decade of analyzing data, more than 80 registered patents, and unparalleled experience, BioCatch continues to innovate to solve tomorrow’s problems. For more information, please visit www.biocatch.com.

We're on the lookout for skilled and passionate product marketers with a strong technical edge to join our growing team. In this role, reporting directly to the VP of Product Marketing, you’ll dive deep into understanding customer needs and market dynamics, shaping solution messaging and go-to-market strategies in close partnership with teams like Product Management, Program Management, Data Science, and field organizations across the globe.

You're a top-tier product marketer with playbooks for messaging, positioning, customer stories, ROI models, ICPs, and other foundational elements for go-to-market strategy. You thrive on collaboration, bring creativity to the table, and are known for flawless execution. Building trust across product, marketing, and sales teams comes naturally to you. You're driven by a customer-first mindset, always ensuring their voice is at the center of everything you do. You know how to move fast, make an impact, be scrappy and polished at the same time

This is a high-impact, cross-functional role where you'll be hands-on with near-term product launches while also championing a long-term vision for our customers. You'll be operating at the intersection of strategic product planning and major market shifts, leading a dynamic marketing team empowered to think big and move fast.

Key responsibilities:

• Develop and execute bold, insight-driven GTM strategies that align with business goals and accelerate growth.
• Use data, market trends, and performance metrics to guide investment decisions and boost ROI.
• Stay curious—learn what differentiates your products and turn that into clear, compelling stories.
• Be a passionate product advocate who energizes and unites internal teams around a common vision.
• Collaborate effectively across teams—sales, product, marketing, and go-to-market—to drive alignment.
• Equip sales with impactful content built around customer narratives and strong product positioning.
• Understand both technical product details and customer needs to shape relevant messaging.
• Track competitors, monitor trends, and stay informed on emerging technologies.
• Continuously refine product messaging to highlight customer value and market differentiation.
• Define ICPs and tailor messaging for key segments and personas.
• Work with Product Management to influence development based on market needs.
• Lead successful product launches and apply win/loss insights to drive improvements.
• Inspire belief in the product and ensure messaging resonates with customer executives and decision-makers.

Requirements

• At least 10 years’ work experience in product marketing, sales engineering, or product management, with at least 7 years in the area of online fraud detection and financial crimes.
• Domain expertise in digital fraud, authentication and financial crimes is a must. Experience with device risk will be a plus.
• Experience in customer facing roles in financial services dealing with large banks for retail fraud use cases is ideal.
• Solid understanding of predictive model building using machine learning methodologies.
• Strong written and verbal communication skills. Multi-lingual proficiency would be a plus.
• Self-motivated, quick learner
• Demonstrate the ability to work well under time pressure, collaborate cross-functionally, with a level of curiosity and a sense of ownership.
• Candidate must possess a positive attitude, and an entrepreneurial spirit.
• Travel up to 25%

Location: USA-Remote