(USA) Director, Marketing Planning And Strategy- Vertical Marketing

Walmart; Hoboken (NJ); On-site; USD 132,000 - 264,000; Full time

Job summary

An established industry player is seeking a Director of Vertical Marketing to lead innovative marketing strategies across various industry verticals. This pivotal role involves collaborating with cross-functional teams to develop compelling narratives and oversee impactful ad campaigns. The ideal candidate will possess extensive experience in vertical marketing, strong leadership abilities, and a strategic mindset. Join a dynamic team that values growth and fosters a positive culture, while enjoying competitive pay, performance bonuses, and comprehensive benefits. If you are passionate about driving results and making a significant impact, this opportunity is perfect for you.

Benefits

Health Insurance

401(k)

Stock Options

Generous PTO

Qualifications

• 10+ years in vertical marketing, preferably in media platforms or advertising agencies.
• Proven leadership in managing marketing teams and cross-functional partnerships.

Responsibilities

• Develop and implement marketing strategies tailored to specific industry verticals.
• Collaborate on short- and long-term visions for vertical marketing initiatives.

Skills

Vertical Marketing

Strategic Leadership

Market Research

Cross-Functional Collaboration

Content Marketing

Event Management

Communication Skills

Education

Bachelor's degree in Business, Marketing, or Communications

Master’s in Business Administration

Job description

Position Summary...

What you'll do...

Director of Vertical Marketing

Company Overview

Walmart Connect is Walmart’s advertising platform for brands, designed to reach millions of U.S. shoppers across their shopping journey by connecting shopping behaviors to transactions, both online and in-store.

Location: Hoboken or San Bruno

Role Overview

The Director of Vertical Marketing reports to the Group Director of Enterprise Marketing and leads the vertical marketing strategy for Walmart Connect, focusing on promoting ad products across various industry verticals through targeted initiatives and strategic partnerships.

Key Responsibilities

• Strategic Leadership
• Develop and implement marketing strategies tailored to specific industry verticals, aligning with Walmart Connect’s brand and business goals.
• Conduct market research to identify trends and opportunities within each vertical, using data to inform strategies.
• Collaborate on short- and long-term visions for vertical marketing initiatives.

• Cross-Functional Collaboration
• Build strong partnerships with sales, product marketing, communications, and other teams to ensure cohesive campaigns.
• Align vertical marketing strategies with broader business objectives through active collaboration with leadership.

• Marketing Execution
• Create compelling sales narratives and presentations highlighting Walmart Connect’s ad products for specific industry verticals.
• Oversee ad campaigns, including creative development, media buys, and testing for optimization.
• Produce sales enablement materials like videos, case studies, and one-sheets to support revenue growth.
• Develop content marketing strategies to boost engagement and conversions.
• Manage industry event activations and conference presence.

• Team Culture and Development
• Lead and foster a positive team environment aligned with Walmart values.
• Coach and develop team members, supporting their growth and clarity on personal goals.

Essential Qualifications

• 10+ years in vertical or industry-specific marketing, preferably in media platforms or advertising agencies.
• Proven leadership in managing marketing teams and cross-functional partnerships.
• Excellent communication skills with executive presence.
• Strategic thinker with a track record of driving results.
• Experience in event management and content production for conferences and presentations.

Ideal Candidate Profile

A seasoned marketer with extensive vertical marketing experience, strong communication skills, and a strategic mindset capable of leading teams and executing data-driven strategies for measurable outcomes.

At Walmart, we offer competitive pay, performance bonuses, comprehensive benefits including health, 401(k), stock options, and generous PTO. For more info on benefits, visit One.Walmart.

The annual salary range is $132,000 - $264,000, with additional bonuses and stock options as applicable.

Minimum Qualifications

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years of relevant experience, or 7 years in marketing or related fields. At least 1 year of supervisory or cross-functional project leadership experience.

Preferred Qualifications

Experience leading cross-functional projects, marketing, supervisory roles, and a Master’s in Business Administration or similar advanced degree.

Primary Location

221 River St, Hoboken, NJ 07030, United States of America