US Social Strategist & Content System Builder

WeRoad S.r.l.; United States; On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

401(k) with employer matching

Travel discount on WeRoad trips

Job summary

WeRoad is seeking a US-based Social Strategy Lead to build and manage a complete social program from scratch. You will define the US strategy with the GM, build a sourcing plan and calendar, create a style guide, and manage assets and editors to scale across Instagram, TikTok, and Facebook.

You will oversee publishing, community engagement, and performance analysis, aligning with HQ brand standards while championing the US team’s voice and rhythm.

Qualifications

• Built a social program from scratch with a style guide, templates, sourcing plan and calendar.
• Hands-on use of Canva, CapCut or similar tools and scheduling/analytics platforms.
• Experience finding influencers and securing UGC rights.
• Ability to brief video editors and manage assets and briefs.
• Strong communication, organizing meetings and keeping assets clean.

Responsibilities

• Oversee social strategy and calendar end to end.
• Define sourcing ratios and build a scalable content system.
• Create and maintain a social style guide with logos, typography and colors.
• Design formats for Stories, Reels, posts, carousels and clips.
• Organize assets in Google Drive/Canva for team access.
• Coordinate editors with clear creative briefs and timelines.
• Lead weekly social rhythm meetings and ensure preview before publishing.
• Publish and schedule content across channels; manage community tone.
• Track performance and feed learnings back into strategy.

Skills

Social strategy

Content calendar

Style guide

Template system

Asset management

UGC rights

Video briefs

Meeting facilitation

Analytics reporting

US work authorization

Tools

Canva

CapCut

Metricool

Job description

WeRoad is seeking a US-based Social Strategy Lead to build and manage a complete social program from scratch. You will define the US strategy with the GM, build a sourcing plan and calendar, create a style guide, and manage assets and editors to scale across Instagram, TikTok, and Facebook.

You will oversee publishing, community engagement, and performance analysis, aligning with HQ brand standards while championing the US team’s voice and rhythm.