Senior Social Media Strategy & Brand Lead

UWorld; Irving (TX); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive pay

Paid time off

Benefits package

401(k) match

Fitness programs

Collaborative culture

Impactful work

Job summary

UWorld is seeking a Head of Social Media to elevate our social presence and lead a social-first marketing strategy. You will own the social strategy, guide brand voice, and manage a creative team to drive engagement and measurable business results across major platforms.

The ideal candidate combines strategic thinking with hands-on execution, partnering with cross-functional teams to translate brand value into compelling social stories.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
• 7+ years of progressive experience in social media, digital marketing, content marketing, brand marketing.
• Proven ability to develop social strategies for a recognizable brand.
• Experience leading a social media or digital marketing team.
• Strong understanding of major platforms and audience behavior.
• Strong editorial standards and AP style.

Responsibilities

• Develop and own UWorld’s overarching social media strategy across platforms, audiences, and business verticals.
• Define social voice, personality, and creative approach while maintaining brand standards.
• Oversee the social content strategy across platforms including Instagram, TikTok, LinkedIn, YouTube, Facebook, X, and emerging channels.
• Lead a high-performing social media team with clear goals and workflows.
• Present social media performance, insights, opportunities, and recommendations to executive leadership.

Skills

Social media strategy

Brand marketing

Content marketing

Leadership

Analytics

Communication skills

Education

Bachelor’s degree in marketing, communications, journalism, public relations, or a related field

Job description

UWorld is seeking a Head of Social Media to elevate our social presence and lead a social-first marketing strategy. You will own the social strategy, guide brand voice, and manage a creative team to drive engagement and measurable business results across major platforms.

The ideal candidate combines strategic thinking with hands-on execution, partnering with cross-functional teams to translate brand value into compelling social stories.