US Senior Marketing Manager, Diagnostics

Becton Dickinson; Annapolis (MD); On-site; USD 120,000 - 180,000; Full time

Job summary

Waters Corporation seeks a Senior Marketing Manager to drive growth of its Identification and Antimicrobial Susceptibility Testing portfolio in the United States. You will develop and execute annual marketing plans, support product launch campaigns, and work with sales, clinical teams and global marketing to increase adoption of diagnostic solutions.

The role requires strong communication skills, market analysis, and the ability to translate insights into actionable strategies for the US market.

Qualifications

• 5+ years in marketing, product management, sales, or commercial roles in life sciences/diagnostics/medical devices
• Experience developing value propositions, messaging and positioning for customers
• Direct customer engagement through visits, conferences and professional meetings
• Experience supporting pricing and commercial strategy development
• Ability to analyze market data and translate insights into actionable recommendations
• Strong written, verbal, and presentation communication skills

Responsibilities

• Develop and execute annual marketing plans for the US IDAST portfolio
• Support product launch campaigns, educational programs, webinars, and promotional activities
• Partner with sales leadership to identify target accounts and drive instrument adoption and competitive conversions
• Collaborate with global marketing teams to adapt sales enablement tools and customer materials for the U.S. market
• Track marketing performance metrics and provide recommendations for continuous improvement

Skills

5+ years marketing related roles

Value propositions & messaging

Pricing & commercial strategy

Market data analysis

Written/verbal/presentation skills

Customer engagement

Education

Bachelor's degree in Marketing / Business / Life Sciences

Job description

Waters Corporation seeks a Senior Marketing Manager to drive growth of its Identification and Antimicrobial Susceptibility Testing portfolio in the United States. The role involves executing marketing strategies, supporting product launches, and collaborating across commercial and clinical teams to increase adoption of diagnostic solutions.

Responsibilities

• Develop and execute annual marketing plans for the US IDAST portfolio
• Support product launch campaigns, educational programs, webinars, and promotional activities
• Partner with sales leadership to identify target accounts and drive instrument adoption and competitive conversions
• Collaborate with global marketing teams to adapt sales enablement tools and customer materials for the U.S. market
• Track marketing performance metrics and provide recommendations for continuous improvement

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or related field
• Minimum 5 years marketing, product management, sales, or commercial experience in life sciences, diagnostics, or medical devices
• Experience developing value propositions, messaging, and positioning for customers
• Direct customer engagement experience through visits, conferences, and professional meetings
• Experience supporting pricing and commercial strategy development
• Ability to analyze market data and translate insights into actionable recommendations
• Strong written, verbal, and presentation communication skills