US Product Communications Lead — Storytelling for Growth

TikTok USDS Joint Venture; San Jose (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

TikTok USDS Joint Venture is seeking a consumer-minded, detail-obsessed U.S. Product Communications Manager to drive awareness and adoption of TikTok U.S. features among American audiences.

The role requires translating complex products into accessible narratives and partnering with product managers early in development. This role bridges product and external audiences, working with journalists and creators to bring the TikTok U.S. product story to life with clarity and credibility.

Qualifications

• Bachelor's degree in Communications, PR, Journalism, Marketing, or related field.
• 5+ years in external or product communications in consumer tech or fast-paced media environment.
• Proven writing across formats with strong editing and copy review skills.
• Experience working directly with product or engineering teams to communicate complex features to audiences.
• Established media relations with consumer or tech press and understanding of U.S. earned media.
• Experience managing communications risk and navigating sensitive product narratives.
• Experience in both agency and in-house environments.

Responsibilities

• Develop and execute integrated U.S. product communications strategies to drive awareness and adoption.
• Partner with product managers early in development to shape features and messaging for U.S. audiences.
• Lead risk management for product launches and anticipate reputational concerns.
• Own evergreen storytelling highlighting tools, features, and capabilities for U.S. creators and businesses.
• Draft, review, and refine media pitches, press releases, explainers, blogs, Q&As, and launch toolkits.
• Build strong relationships with consumer and tech journalists as a proactive media partner.
• Manage content review workflows for accuracy and compliance across channels.
• Collaborate with Product, Legal, Policy, Marketing, and global teams for cohesive messaging.
• Support executive communications with briefing docs, talking points, leadership updates.
• Travel as needed for press events and campaigns.

Skills

Strong writing

Editing

Media relations

Storytelling

Risk management

Cross-functional collaboration

Product/engineering collaboration

Agency & in-house experience

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field

Job description

TikTok USDS Joint Venture is seeking a consumer-minded, detail-obsessed U.S. Product Communications Manager to drive awareness and adoption of TikTok U.S. features among American audiences.

The role requires translating complex products into accessible narratives and partnering with product managers early in development. This role bridges product and external audiences, working with journalists and creators to bring the TikTok U.S. product story to life with clarity and credibility.