U.S. Product Communications Manager

TikTok USDS Joint Venture; San Jose (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

TikTok USDS Joint Venture is seeking a consumer-minded, detail-obsessed U.S. Product Communications Manager to drive awareness and adoption of TikTok U.S. features among American audiences.

The role requires translating complex products into accessible narratives and partnering with product managers early in development. This role bridges product and external audiences, working with journalists and creators to bring the TikTok U.S. product story to life with clarity and credibility.

Qualifications

• Bachelor's degree in Communications, PR, Journalism, Marketing, or related field.
• 5+ years in external or product communications in consumer tech or fast-paced media environment.
• Proven writing across formats with strong editing and copy review skills.
• Experience working directly with product or engineering teams to communicate complex features to audiences.
• Established media relations with consumer or tech press and understanding of U.S. earned media.
• Experience managing communications risk and navigating sensitive product narratives.
• Experience in both agency and in-house environments.

Responsibilities

• Develop and execute integrated U.S. product communications strategies to drive awareness and adoption.
• Partner with product managers early in development to shape features and messaging for U.S. audiences.
• Lead risk management for product launches and anticipate reputational concerns.
• Own evergreen storytelling highlighting tools, features, and capabilities for U.S. creators and businesses.
• Draft, review, and refine media pitches, press releases, explainers, blogs, Q&As, and launch toolkits.
• Build strong relationships with consumer and tech journalists as a proactive media partner.
• Manage content review workflows for accuracy and compliance across channels.
• Collaborate with Product, Legal, Policy, Marketing, and global teams for cohesive messaging.
• Support executive communications with briefing docs, talking points, leadership updates.
• Travel as needed for press events and campaigns.

Skills

Strong writing

Editing

Media relations

Storytelling

Risk management

Cross-functional collaboration

Product/engineering collaboration

Agency & in-house experience

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field

Job description

Responsibilities

The TikTok USDS Joint Venture Communications team serves as the strategic voice of the Joint Venture, articulating who we are and how we protect and empower millions of Americans on the apps we operate. Our U.S. Product Communications function sits at the intersection of Product, Trust & Safety, Legal, and Public Policy - translating complex features and technical capabilities into clear, compelling stories that resonate with everyday users, creators, and small businesses.

We drive mission‑critical narratives that build trust, spotlight innovation, and fuel adoption of TikTok features across the United States. From the 200 million Americans who use TikTok to create, connect, and grow their businesses, to the journalists and partners who help tell those stories - this team connects the dots between product reality and public understanding.

About the Role

We're looking for a consumer‑minded, detail‑obsessed U.S. Product Communications Manager to help drive awareness and adoption of key TikTok U.S. features among American audiences. The ideal candidate is a sharp storyteller who can translate technically complex products into accessible, engaging narratives - and who thrives working shoulder‑to‑shoulder with product managers to shape communications from the ground up.

This role bridges products and external audiences - working with journalists and creators to bring the TikTok U.S. product story to life with clarity and credibility.

This role requires exceptional writing and editorial judgment, strong media instincts, proactive risk management, and a genuine passion for the creativity and communities that define TikTok in the U.S.

Responsibilities

• Develop and execute integrated U.S. product communications strategies that drive awareness and adoption of TikTok features in the U.S., with a clear consumer‑facing mindset.


• Partner directly with product managers early in the development cycle to help shape features and craft messaging for real American audiences.


• Lead communications risk management for key product launches - identifying potential reputational concerns early and developing proactive mitigation strategies.


• Own ongoing evergreen storytelling that spotlights the creative tools, features, and capabilities empowering US creators, small businesses, and communities on the platform.


• Draft, review, and refine a wide range of materials - including media pitches, press releases, product explainers, blog posts, Q&As, and launch toolkits - with exceptional attention to detail.


• Build and maintain strong relationships with consumer and tech journalists, serving as a trusted and proactive media relations partner.


• Manage content review and approval workflows, ensuring message accuracy, consistency, and compliance across all channels and stakeholders.


• Collaborate cross‑functionally with Product, Legal, Policy, Marketing, and global communications colleagues to deliver cohesive, well‑timed communications.


• Support executive and internal communications as needed, including briefing documents, talking points, and leadership updates.


• Travel as needed to support press events, campaigns, and team priorities, with flexibility to adapt to shifting timelines and fast‑moving news cycles.

Qualifications

Minimum Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field


• 5+ years of experience in external or product communications, ideally in consumer tech or a fast‑paced media environment


• Proven track record of high‑quality writing across multiple formats and audiences, with strong editing and copy review skills


• Demonstrated experience working directly with product or engineering teams to communicate complex features in accessible, audience‑appropriate ways


• Established media relations background with consumer or tech press contacts and a strong understanding of the U.S. earned media landscape


• Experience managing communications risk and navigating sensitive product narratives


• Experience in both agency and in‑house environments

Preferred Qualifications

• Deep familiarity with the U.S. creator economy, small business ecosystem, or consumer