Director, Omnichannel Strategy & CX

Sobi - Swedish Orphan Biovitrum AB (publ); Waltham (MA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Generous time off

Summer Fridays

Opportunities to attend conferences

Strong work/life balance

Job summary

Sobi North America is seeking an Associate Director, Omnichannel Brand Partner to lead the strategic hub between the enterprise Omnichannel/CX and brand marketing. You will help design and deliver digital and omnichannel experiences for Immunology launch brands, working with marketing, analytics, and agency partners to translate insights into actionable roadmaps and measurable outcomes.

The role requires deep knowledge of customer journeys for patients, caregivers, and healthcare professionals,

Qualifications

• Bachelor's degree required.
• Minimum of 8 years omnichannel pharma marketing experience.
• Data-driven storytelling to translate insights into actions.
• Experience with startup/emerging life sciences preferred.
• Strong knowledge of digital tactics and tools.
• Ability to lead complex projects with autonomy.

Responsibilities

• Partner with marketing and cross-functional teams to drive omnichannel programs.
• Lead as strategic hub between enterprise CX and brand teams, with autonomy to lead cross-functional omnichannel initiatives.
• Lead agency management and coordination, including relation, scope, budget, and performance.
• Collaborate with marketing teams on SEO/SEM, Social, Websites, Email, Display, etc.
• Develop and maintain omnichannel strategy roadmaps.
• Translate customer and performance data into actionable insights, recommendations, and measurable outcomes.
• Translate enterprise-level initiatives (e.g., modular content) into clear, actionable strategies for brand teams, driving adoption across brands.
• Work autonomously, take ownership, and lead cross-functional initiatives with minimal oversight.

Skills

Omnichannel strategy

Digital analytics

Brand marketing alignment

Stakeholder management

Executive communication

Education

Bachelor's degree

Tools

SEO/SEM

CRM

Web analytics

Job description

Sobi North America is seeking an Associate Director, Omnichannel Brand Partner to lead the strategic hub between the enterprise Omnichannel/CX and brand marketing. You will help design and deliver digital and omnichannel experiences for Immunology launch brands, working with marketing, analytics, and agency partners to translate insights into actionable roadmaps and measurable outcomes.

The role requires deep knowledge of customer journeys for patients, caregivers, and healthcare professionals,