US Neuromuscular Marketing Leader: Launch & Growth

Biogen, Inc.; Cambridge (MA); On-site; USD 267,000 - 377,000; Full time

Benefits offered by this job

Medical, Dental, Vision, & Life ins.

Fitness & Wellness programs including

Short- and Long-Term Disability

15+ days paid vacation + year-end time

12 holidays + 3 personal days

80 hours sick time

Maternity & Parental Leave

401(k) with company match

Employee stock purchase plan

Tuition reimbursement up to $10,000

Employee Resource Groups participation

Job summary

Biogen is seeking an Executive Director of Neuromuscular Disease Marketing to shape and execute the U.S. marketing strategy for SMA and ALS, lead brand planning, messaging, and campaign execution across a highly matrixed organization.

You will partner with Medical, Market Access, Patient Services, BIO, Insights & Analytics, Sales, and Finance to translate market insights into integrated marketing plans, manage budgets, and build a high-performing team.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 15+ years of experience in the US commercial pharma/biotech industry.
• Experience in rare disease preferred.
• Strong analytical and leadership skills, including strategic mindset.
• Outstanding relationship building and communication skills, including ability to navigate a matrixed organization.

Responsibilities

• Lead end-to-end U.S. marketing strategy for SMA and ALS.
• Prepare the organization for future U.S. NMD launches by shaping launch strategy and readiness plans.
• Define and evolve brand stories for key customer audiences.
• Provide leadership across branding, promotional strategy, PRC processes, and tactical execution.
• Partner with Medical, Market Access, Patient Services, BIO, and Insights & Analytics to translate insights into integrated plans.
• Monitor brand performance and market dynamics to identify opportunities and optimize execution.
• Manage budgets, track spend against forecasts, and identify cost-saving opportunities.
• Lead, coach, and develop a high-performing marketing team.

Skills

15+ years US commercial pharma/biotech

Rare disease experience

Analytical & leadership skills

Matrixed organization navigation

Talent leadership & team development

Education

Bachelor’s degree

Advanced degree preferred

Job description

Biogen is seeking an Executive Director of Neuromuscular Disease Marketing to shape and execute the U.S. marketing strategy for SMA and ALS, lead brand planning, messaging, and campaign execution across a highly matrixed organization.

You will partner with Medical, Market Access, Patient Services, BIO, Insights & Analytics, Sales, and Finance to translate market insights into integrated marketing plans, manage budgets, and build a high-performing team.