US Neuromuscular Marketing Leader for SMA & ALS

Biogen; Cambridge (MA); On-site; USD 267,000 - 377,000; Full time

Benefits offered by this job

Medical benefits

401(k) with company match

Stock purchase plan

Tuition reimbursement

Paid time off

Parental leave

Wellness programs

Job summary

Biogen in the United States seeks an Executive Director, Neuromuscular Disease Marketing to lead end-to-end U.S. marketing strategy for SMA and ALS, shaping brand planning, messaging, and campaign execution in a highly matrixed environment.

This role partners with Medical, Market Access, Patient Services, BIO, Insights & Analytics to drive growth, prepare launches, and coach a high-performing team. Strong leadership and 15+ years in US pharma are essential.

Qualifications

• Bachelor’s degree required; Advanced degree preferred.
• 15+ years in US commercial pharmaceutical or biotechnology industry.
• Experience in rare disease preferred.
• Strong analytical and leadership skills with strategic mindset.

Responsibilities

• Lead end-to-end U.S. marketing strategy for SMA and ALS, including brand planning, positioning, messaging, and performance management.
• Prepare organization for future U.S. NMD launches with cross-functional readiness and coordination.
• Define and evolve brand stories for key audiences with differentiated narratives.
• Provide leadership across branding, promotional strategy, and PRC processes to ensure compliant execution.
• Partner with Medical, Market Access, Patient Services, BIO, and Analytics to translate insights into plans.
• Monitor brand performance and dynamics; identify opportunities and optimize execution.
• Oversee budgets and drive cost discipline while developing a high-performing team.

Skills

Brand strategy

Leadership

Cross-functional collaboration

Marketing leadership

Analytical skills

Communication skills

Executive leadership

Team development

Education

Bachelor’s degree

Advanced degree preferred

Job description

Biogen in the United States seeks an Executive Director, Neuromuscular Disease Marketing to lead end-to-end U.S. marketing strategy for SMA and ALS, shaping brand planning, messaging, and campaign execution in a highly matrixed environment.

This role partners with Medical, Market Access, Patient Services, BIO, Insights & Analytics to drive growth, prepare launches, and coach a high-performing team. Strong leadership and 15+ years in US pharma are essential.