Executive Director, US Neuromuscular Marketing

PR Girl Manifesto; Cambridge (MA); On-site; USD 267,000 - 377,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Fitness Reimbursement

Disability Insurance

Paid Vacation

Job summary

Biogen in Cambridge, Massachusetts seeks an Executive Director for Neuromuscular Disease Marketing to lead the US strategy for SMA and ALS, building differentiated brand narratives and driving market success.

You will guide cross-functional teams, partner with Medical, Market Access, and Analytics, and shape readiness for future launches while delivering sustainable growth and impact.

Qualifications

• Bachelor's degree required; Advanced degree preferred.
• 15+ years in US commercial pharmaceutical/biotech industry; rare disease experience preferred.
• Strong analytical, leadership, and communication skills.

Responsibilities

• Lead end-to-end US marketing strategy for SMA and ALS, including brand planning, positioning, messaging, and execution.
• Shape launch strategies and readiness plans for future US NMD launches.
• Oversee branding, promotional strategy, PRC processes, and tactical execution across channels.

Skills

US Commercial expertise

Leadership

Analytical skills

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree preferred

Job description

Biogen in Cambridge, Massachusetts seeks an Executive Director for Neuromuscular Disease Marketing to lead the US strategy for SMA and ALS, building differentiated brand narratives and driving market success.

You will guide cross-functional teams, partner with Medical, Market Access, and Analytics, and shape readiness for future launches while delivering sustainable growth and impact.