US Marketing Lead

CGL Consulting Co., Ltd; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

CGL Consulting Co., Ltd. is seeking a hands-on operator to lead US campus and community growth.

This role is not a desk job—you will be a boots-on-the-ground pioneer, building user density from 0 to 1 by launching hyper-local campus campaigns, hosting offline events, and creating our Campus Ambassador/City Launcher network. You’ll start by owning the offline ground game and progressively scale into digital growth as we expand, with direct mentorship from founders and exposure to 0-to-1 startup

Qualifications

• 4+ years living/studying in the US with native-level English.
• Extroverted, charismatic, comfortable in social settings.
• 1+ year of experience in US consumer internet, field marketing, or early-stage startups.
• Deep understanding of US campus culture and Gen Z trends.
• Willing to do hands-on, boots-on-ground work.

Responsibilities

• Execute offline guerrilla marketing and field activations across US universities.
• Launch Campus Ambassador and City Launcher programs from scratch.
• Plan and host campus events, parties, and brand sponsorships.
• Dive into Gen Z culture and test growth playbooks.
• Develop local partner networks and scale to a US ops team.

Skills

Ground marketing

Event planning

Campus ambassador

Gen Z insights

Networking

Public speaking

Job description

We are looking for a hands-on, highly social, and execution-obsessed operator to lead our US campus and community growth. This is NOT a sit-behind-the-desk strategy role. You will be our boots-on-the-ground pioneer, building user density from 0 to 1 by launching hyper-local campus campaigns, hosting offline events, and building our Campus Ambassador/City Launcher network.

You will start by owning the offline ground game, and gradually scale into digital/organic growth as we expand.

What You’ll Do

• Ground Game & Field Marketing: Personally execute offline guerrilla marketing and field activations across US universities and key cities.
• 0 to 1 Launch: Build and scale our Campus Ambassador and City Launcher programs from scratch.
• Event Activation: Plan and host campus events, parties, and brand sponsorships that turn strangers into active users and evangelists.
• Community & Gen Z Insights: Dive deep into US Gen Z culture. Test, validate, and scale effective growth playbooks.
• Ownership: Manage local partner networks and eventually build your own US local ops team as we scale.

Who You Are (Requirements)

• Deep Local Roots: 4+ years living/studying in the US with native-level English. You have a strong local social circle and can easily blend into American campus culture.
• A True "Social Butterfly": Highly extroverted and charismatic. You love meeting new people, breaking the ice, and can easily hype up a room.
• Hands-on Hustler: 1+ year of experience in US consumer internet, field marketing, or early-stage startups (Recent grads with strong campus leadership/ambassador experience are highly welcomed). You are willing to get your hands dirty, not just write decks.
• Gen Z Native: Deeply understand US campus culture. Active on TikTok/Instagram and know how viral content works.
• Bonus Points: Experience with community growth, campus ambassador programs, or launching consumer social products. You genuinely love socializing and organizing parties.

What We Offer

• Extreme Growth: Direct mentorship from founders who scaled 100M+ user products. Real 0-to-1 startup experience.
• Top-tier Tools: Best AI models, unlimited tokens, and full tool support.
• Uncapped Potential: Fast-track your career in the AI era. We don't just optimize; we rewrite the boundaries.

Location & Visa

• Note: If based in the US, you must have valid US work authorization (Citizen/Green Card/Valid Visa).