Marketing Director

ForceBrands; California; On-site; USD 170,000 - 260,000; Full time

Job summary

ForceBrands is seeking a highly creative Head of Marketing to establish and scale the brand in the US, with a focus on Los Angeles. You will own brand positioning, creative direction and social media, building partnerships across entertainment, fashion and music communities.

You will lead an ambitious team, develop experiential campaigns, and shape the company’s marketing strategy in a fast-growing consumer beverage space.

Qualifications

• Proven marketing experience within a culturally relevant, Gen Z-focused consumer brand.
• Background in fashion, lifestyle, beauty, entertainment, music or consumer beverages preferred.
• Exceptional understanding of TikTok, organic social media, viral content and creator-led marketing.
• Deep understanding of Gen Z consumer behavior, cultural trends and emerging communities.
• Strong established relationships across LA's music, nightlife, entertainment, influencer and creative scenes.
• Experience developing successful influencer partnerships, brand collaborations and experiential campaigns.
• Track record of building consumer brands through organic social media, community engagement and culturally relevant marketing.
• Experience launching brands into new markets or scaling consumer awareness is a plus.

Responsibilities

• Develop and execute the global marketing strategy, with immediate focus on US market entry and rapid expansion.
• Own brand positioning, creative direction and integrated marketing initiatives across social, experiential and retail channels.
• Identify cultural moments, strategic partnerships and emerging trends that can accelerate brand awareness and consumer engagement.
• Establish marketing priorities, objectives and KPIs aligned with business growth.
• Work directly with the founders to shape long-term brand strategy and creative direction.
• Lead creative direction across campaigns, social media, content and brand communications.
• Own TikTok and organic social media strategy, prioritizing viral content, audience engagement and community growth.
• Develop bold, unconventional campaigns that differentiate the brand from traditional consumer marketing.
• Identify emerging creators, trends and content formats that resonate with Gen Z audiences.
• Oversee content production, campaign development and creative execution across channels.
• Build and leverage relationships across LA's music, entertainment, nightlife, fashion and influencer communities.
• Develop partnerships with relevant creators, artists, DJs, emerging talent and cultural personalities.
• Identify and execute brand collaborations that generate authentic engagement and cultural relevance.
• Establish the brand's presence at relevant events, venues and cultural experiences.
• Manage partnership negotiations, budgets, deliverables and ongoing relationships.
• Develop and execute memorable brand events, parties, festival activations and experiential campaigns.
• Build a meaningful presence within LA's nightlife, music and entertainment communities.
• Identify opportunities for consumer engagement and brand partnerships across key US markets.
• Collaborate with the sales organization to support retail launches, consumer trial and in-store activations.
• Transform physical brand experiences into compelling social content and organic engagement opportunities.
• Recruit, build and lead the US marketing team as the business scales.
• Identify hiring needs across content, creative, social media, partnerships and marketing operations.
• Provide strategic leadership and coordination across international marketing resources.
• Manage internal teams, external agencies, creators and creative partners.
• Establish processes for campaign planning, content production and performance accountability.
• Own marketing budgets across campaigns, partnerships, content and events.
• Allocate resources strategically to maximize brand awareness, engagement and commercial impact.
• Monitor social media performance, campaign effectiveness and consumer engagement.
• Establish reporting processes and KPIs to evaluate marketing initiatives.
• Partner with commercial leadership to align marketing activities with retail performance and growth objectives.

Skills

Gen Z marketing

Social media strategy

Influencer partnerships

Brand storytelling

Creative direction

Event activations

Partnership development

Leadership

Job description

About the Company

Our client is a rapidly growing, internationally established consumer beverage brand preparing for a major expansion into the US market.

With strong momentum in its home market, an engaged consumer following and significant retail expansion plans, the company is entering an exciting new phase of growth.

Known for its bold, unconventional approach to brand building, the company has generated significant organic social media engagement through creative content, cultural partnerships and experiential marketing.

This is a young, entrepreneurial and fast-moving organization with ambitious growth plans, strong financial backing and a genuine commitment to building a brand that resonates with the next generation of consumers.

The Opportunity

We are seeking a highly creative, culturally connected Head of Marketing to lead the company's global marketing strategy, with an immediate focus on establishing and scaling the brand in the US.

Working directly with the founders, this individual will have significant ownership over brand positioning, creative direction, social media, influencer partnerships, experiential marketing and team development.

This is not a traditional corporate marketing role. We're looking for someone who understands how to build brands that consumers genuinely want to be associated with.

The ideal candidate lives and breathes LA culture, has deep connections across music, nightlife, fashion and entertainment, and understands what resonates with Gen Z audiences.

This individual will have the creative freedom, resources and autonomy to build campaigns, partnerships and experiences that establish the brand as a culturally relevant player in the US market.

Key Responsibilities

• Develop and execute the global marketing strategy, with an immediate focus on US market entry and rapid expansion.
• Own brand positioning, creative direction and integrated marketing initiatives across social, experiential and retail channels.
• Identify cultural moments, strategic partnerships and emerging trends that can accelerate brand awareness and consumer engagement.
• Establish marketing priorities, objectives and KPIs aligned with business growth.
• Work directly with the founders to shape long-term brand strategy and creative direction.

Brand, Creative & Social Media

• Lead creative direction across campaigns, social media, content and brand communications.
• Own TikTok and organic social media strategy, prioritizing viral content, audience engagement and community growth.
• Develop bold, unconventional campaigns that differentiate the brand from traditional consumer marketing.
• Identify emerging creators, trends and content formats that resonate with Gen Z audiences.
• Oversee content production, campaign development and creative execution across channels.

Influencer, Entertainment & Cultural Partnerships

• Build and leverage relationships across LA's music, entertainment, nightlife, fashion and influencer communities.
• Develop partnerships with relevant creators, artists, DJs, emerging talent and cultural personalities.
• Identify and execute brand collaborations that generate authentic engagement and cultural relevance.
• Establish the brand's presence at relevant events, venues and cultural experiences.
• Manage partnership negotiations, budgets, deliverables and ongoing relationships.

Events, Activations & Experiential Marketing

• Develop and execute memorable brand events, parties, festival activations and experiential campaigns.
• Build a meaningful presence within LA's nightlife, music and entertainment communities.
• Identify opportunities for consumer engagement and brand partnerships across key US markets.
• Collaborate with the sales organization to support retail launches, consumer trial and in-store activations.
• Transform physical brand experiences into compelling social content and organic engagement opportunities.

Team Building & Management

• Recruit, build and lead the US marketing team as the business scales.
• Identify hiring needs across content, creative, social media, partnerships and marketing operations.
• Provide strategic leadership and coordination across international marketing resources.
• Manage internal teams, external agencies, creators and creative partners.
• Establish processes for campaign planning, content production and performance accountability.

Marketing Budgets & Performance

• Own marketing budgets across campaigns, partnerships, content and events.
• Allocate resources strategically to maximize brand awareness, engagement and commercial impact.
• Monitor social media performance, campaign effectiveness and consumer engagement.
• Establish reporting processes and KPIs to evaluate marketing initiatives.
• Partner with commercial leadership to align marketing activities with retail performance and growth objectives.

Ideal Candidate Profile

Experience & Industry Knowledge

• Proven marketing experience within a culturally relevant, Gen Z-focused consumer brand.
• Background in fashion, lifestyle, beauty, entertainment, music or consumer beverages preferred.
• Exceptional understanding of TikTok, organic social media, viral content and creator-led marketing.
• Deep understanding of Gen Z consumer behavior, cultural trends and emerging communities.
• Strong established relationships across LA's music, nightlife, entertainment, influencer and creative scenes.
• Experience developing successful influencer partnerships, brand collaborations and experiential campaigns.
• Track record of building consumer brands through organic social media, community engagement and culturally relevant marketing.
• Experience launching brands into new markets or scaling consumer awareness is a plus.

Creative & Leadership Capabilities

• Strong creative instincts and exceptional taste across branding, content, campaigns and visual identity.
• Ability to translate cultural insights into effective marketing strategies and measurable business results.
• Experience recruiting, developing and managing marketing and creative teams.
• Comfortable balancing strategic leadership with hands-on execution.
• Experience managing marketing budgets, resources and external partnerships.
• Strong organizational skills and ability to manage multiple initiatives in a fast-paced environment.

Mindset & Cultural Fit

• Deeply Connected to LA: Actively involved in the city's creative, music, entertainment and nightlife communities, with an established personal and professional network.
• Entrepreneurial & Hands-On: Thrives in a startup or high-growth environment and is willing to roll up their sleeves.
• Culturally Connected: Understands what resonates with Gen Z audiences and can identify trends before they become mainstream.
• Creative & Unconventional: Brings fresh ideas and challenges traditional approaches to consumer marketing.
• Proactive & Independent: Takes ownership, identifies opportunities and drives initiatives without extensive oversight.
• Adaptable & Resourceful: Comfortable operating in a fast-moving environment with evolving priorities.
• Ambitious: Excited by the opportunity to build a highly recognizable consumer brand and play a foundational role in its US expansion.

What We Offer

• The opportunity to play a foundational role in launching and scaling an international consumer brand in the US.
• Significant creative ownership, autonomy and influence over marketing strategy.
• Direct collaboration with the founders and entrepreneurial leadership team.
• The opportunity to build and lead a marketing organization.
• Access to exciting cultural partnerships, brand events and experiential marketing opportunities.
• A fast-paced, creative and collaborative work environment.
• Competitive compensation package, with details to be discussed.

Location

This position is based in Los Angeles, California, with regular in-person collaboration with the founders.

Candidates should have strong roots in the LA market and be actively connected to its creative, cultural and entertainment communities.