US Marketing Director, Medical Devices (Launch Leader)

Science; Alameda (CA); Hybrid; USD 180.000 - 200.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental & Vision

Life insurance

Flexible vacation

Company holidays

Meal benefits

Parental leave

FSA

401(k)

Equity

Zusammenfassung

Science is seeking a Marketing Director to shape and lead the US marketing strategy for PRIMA. Based in the United States, you will define how Science enters the market and builds awareness among healthcare providers and patients, developing the US market and launch strategy, positioning, and multi-year plan.

The ideal candidate has launched Class III PMA devices in the US and can lead both HCP and direct-to-consumer programs in a fast-paced, pre-commercial environment, working with regulatory,

Qualifikationen

• 8+ years of marketing experience in the medical device industry.
• Experience launching Class III (PMA) devices in the US.
• Proven track record leading HCP and patient marketing programs.
• Strong working knowledge of US FDA promotional regulations.
• Excellent written and verbal communication; ability to influence senior leadership.

Aufgaben

• Develop US marketing strategy and launch plan for PRIMA.
• Define HCP and patient marketing programs and messaging.
• Oversee professional education, congresses, digital, and patient advocacy channels.
• Collaborate with regulatory, medical affairs, and market access teams.
• Set marketing budget, KPIs, and manage agency partners.

Kenntnisse

Marketing leadership

Class III PMA launches

HCP marketing

Direct-to-consumer marketing

FDA promotional regulations

Communication skills

Ausbildung

Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field

Tools

CRM/Marketing Automation

Jobbeschreibung

Science is a clinical stage, vertically integrated technology company focused on solving some of neuroscience’s hardest questions and most serious unmet medical needs. We work to restore quality of life to those with debilitating conditions for which there are no treatment options, creating devices aimed at restoring vision, cognition, and mobility to patients who have lost it. To support progress across our industry, we provide state-of-the-art components and vertically integrated infrastructure for others to build on via Science Foundry.

This is an exciting time to join. PRIMA, our wireless subretinal implant for geographic atrophy secondary to age-related macular degeneration (AMD), was evaluated in the PRIMAvera pivotal study, published in the New England Journal of Medicine. Geographic atrophy is a leading cause of irreversible vision loss, and this role offers a rare opportunity to build the US marketing strategy for a genuinely new technology from the ground up. PRIMA is CE marked in the European Union and registered for supply in the United Kingdom and we are preparing for the US regulatory approval.

We are seeking a Marketing Director to shape and lead the US marketing strategy for PRIMA. Reporting to the Chief Communications Officer, this role will define how Science enters the market & builds awareness among our two key customer groups—healthcare providers and patients—and prepares the US market for PRIMA, subject to regulatory approval. You will develop the US market and launch strategy, positioning, and multi-year marketing plan, and oversee their delivery across professional education, congresses, digital, and patient advocacy channels. The ideal candidate has launched Class III medical devices in the US, brings deep experience in both HCP and patient marketing, and is comfortable operating in a fast-paced, pre-commercial environment. You will work closely with leaders across clinical, regulatory, medical affairs, and market access, and demonstrate commitment to Science's mission. This role is based in the United States.

Role Responsibilities

• Develop and own the US marketing and launch strategy for PRIMA, including market segmentation, positioning, and a multi-year marketing plan aligned with regulatory milestones and company objectives
• Define the HCP marketing strategy for retina specialists, ophthalmologists, optometrists, and referring clinicians, including messaging, value propositions, and professional education priorities
• Define the patient and caregiver marketing strategy, including disease awareness, patient journey mapping, and partnerships with patient advocacy and low-vision organizations
• Shape Science's US congress and medical education strategy (e.g., AAO, ASRS), ensuring communications remain scientific and non-promotional prior to FDA approval
• Lead market research and competitive intelligence to build deep insight into the US geographic atrophy landscape, customer needs, and referral pathways
• Partner with market access, reimbursement, and commercial leadership on launch readiness, including implanting center strategy and referral network development
• Set the marketing budget, KPIs, and measurement framework; select and direct agency partners and hold them accountable for performance
• Work with the Chief Communications Officer and the regulatory, legal, and medical affairs teams to ensure all communications comply with FDA requirements, including restrictions on pre-approval promotion

Key Qualifications

• 8+ years of marketing experience in the medical device industry, with progressive responsibility for marketing strategy
• Direct experience launching one or more Class III (PMA) medical devices in the US
• Proven experience developing and leading both HCP and patient (direct-to-consumer) marketing programs
• Strong working knowledge of US medical device promotional regulations, including FDA restrictions on pre-approval promotion
• Demonstrated ability to turn market insight into strategy and to influence senior leadership and cross-functional partners
• Excellent written and verbal communication skills; Bachelor's degree in Marketing, Business, Communications, Life Sciences, or related field (or equivalent professional experience)

Preferred Qualifications

• Experience in ophthalmology, retina, or neurotechnology markets
• Experience building the market for a new-to-world technology or new treatment category
• Familiarity with US reimbursement and market access considerations for implantable devices
• MBA or advanced degree

Science is required under California law to include a reasonable estimate of the compensation range for this role. We determine your level based on your interview performance and make an offer based on the indicated salary band. The base salary range for this full-time position is $180,000-$200,000 annually + equity + benefits. Within the range, individual pay is determined by several factors, including job-related skills, experience, and relevant education or training. Please keep in mind that the equity portion of the offer is not included in these numbers.

At Science, our benefits are in place to support the whole you:

• Competitive salary and equity
• Medical, dental, vision, and life insurance
• Flexible vacation and company-paid holidays
• Healthy meals and snacks provided for non-remote employees
• Paid parental, jury duty, bereavement, family care, and medical leave
• Dependent Care Flexible Spending Account, subsidized by Science
• Flexible Spending Account
• 401(k)

Science Corporation is an equal opportunity employer. We strive to create a supportive and inclusive workplace where contributions are valued and celebrated, and our employees thrive by being themselves and are inspired to do their best work.

We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, citizenship, religion, sex, sexual orientation, gender identity or expression, veteran status, marital status, pregnancy or parental status, or disability. Applicants will not be discriminated against based on these or other protected categories or social identities. Science will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state, and local laws.