Chief, U.S. Patient Marketing & Launch Strategy

Meet Life Sciences Ltd.; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Meet Life Sciences Ltd. in the United States seeks a Head of U.S. Patient Marketing to lead patient marketing strategy and execution for a specialty therapy. This senior role shapes brand strategy, launches readiness, and patient engagement initiatives across the treatment journey.

The ideal candidate brings strong pharmaceutical marketing leadership, experience with integrated patient campaigns, and a track record building high-performing teams while leading cross-functional initiatives.

Qualifications

• 7+ years of commercial or marketing experience, or 10+ years with a bachelor's degree.
• At least 5 years of leadership experience managing people or cross-functional initiatives.
• Experience in biopharmaceutical marketing and patient engagement.
• Launch planning and commercialization of specialty products.
• Strong analytics, patient insights, and omnichannel campaign measurement.

Responsibilities

• Develop and execute U.S. patient marketing strategy aligned with brand goals and launch milestones.
• Lead branded and unbranded patient campaigns across TV, digital, social, websites, CRM, print, and more.
• Translate insights into differentiated messaging, audience segmentation, and omnichannel plans.
• Partner with Patient Services and Advocacy to improve education, access, initiation and ongoing engagement.
• Collaborate with HCP Marketing, Medical Affairs, Market Access, Sales, Regulatory, Legal and Commercial Ops.
• Manage external agencies, budgets, and campaign performance to drive measurable results.
• Build and lead a high-performing patient marketing team; present updates to senior leadership.

Education

Master's degree in Marketing/Life Sciences

Bachelor's degree + 10+ years experience

MBA preferred

Job description

Meet Life Sciences Ltd. in the United States seeks a Head of U.S. Patient Marketing to lead patient marketing strategy and execution for a specialty therapy. This senior role shapes brand strategy, launches readiness, and patient engagement initiatives across the treatment journey.

The ideal candidate brings strong pharmaceutical marketing leadership, experience with integrated patient campaigns, and a track record building high-performing teams while leading cross-functional initiatives.