US Lifecycle Marketing Leader - AI-Driven Growth

OKX; San Jose (CA); On-site; USD 200,000 - 300,000; Full time

Benefits offered by this job

Competitive total compensation package

L&D programs and education subsidy

Wellness and meal allowances

Comprehensive healthcare schemes

Job summary

OKX is seeking a Lifecycle Marketing Lead to redefine user engagement strategies within the US market. The ideal candidate will possess 15+ years in lifecycle or growth marketing, demonstrating strategic and AI fluency. Responsibilities include developing comprehensive engagement strategies, leveraging AI for lifecycle programs, and collaborating cross-functionally to ensure alignment.

The position offers a competitive salary between $200,000 and $300,000, comprehensive benefits, and opportunities for personal growth.

Qualifications

• 15+ years in lifecycle, CRM, or growth marketing in a high-growth environment.
• Demonstrated track record building lifecycle strategies.
• Experience in crypto, fintech, or financial services preferred.

Responsibilities

• Define how OKX engages US users from acquisition to reactivation.
• Lead AI integration into lifecycle marketing.
• Translate user behavior data into actionable insights.

Skills

Strategic instinct

AI fluency

User behavior obsession

Execution excellence

Leadership through strategic change

Job description

OKX is seeking a Lifecycle Marketing Lead to redefine user engagement strategies within the US market. The ideal candidate will possess 15+ years in lifecycle or growth marketing, demonstrating strategic and AI fluency. Responsibilities include developing comprehensive engagement strategies, leveraging AI for lifecycle programs, and collaborating cross-functionally to ensure alignment.

The position offers a competitive salary between $200,000 and $300,000, comprehensive benefits, and opportunities for personal growth.