Director, AI-Driven US Lifecycle Marketing

OKX; New York (NY); On-site; USD 200,000 - 300,000; Full time

Benefits offered by this job

Wellness and meal allowances

Comprehensive healthcare schemes

L&D programs and Education subsidy

Team building programs and company events

Job summary

OKX is seeking an experienced marketing leader to define and execute a lifecycle engagement strategy for the US market. This role focuses on integrating AI in lifecycle marketing, building partnerships across teams, and leveraging user behavior data to inform strategies. The successful candidate will have 15+ years in lifecycle or growth marketing, demonstrating strategic instinct and innovation.

Offering a competitive salary range of $200,000 - $300,000 along with a performance bonus and comprehensive benefits, this leadership position emphasizes a proactive, user-centric approach.

Qualifications

• Experience in high-growth, fast-paced environments.
• Proven track record of building impactful lifecycle strategies.
• Strong communication skills tailored for different audiences.

Responsibilities

• Define engagement strategy for US users across segments.
• Lead the integration of AI into lifecycle marketing processes.
• Collaborate with cross-functional teams to shape marketing strategies.

Skills

Strategic instinct

Demonstrated AI fluency

User behavior obsession

Ability to execute with speed and excellence

Comfort with ambiguity

Demonstrated leadership

Global perspective

Education

15+ years in lifecycle, CRM, or growth marketing

Tools

Marketing Automation tools

Job description

OKX is seeking an experienced marketing leader to define and execute a lifecycle engagement strategy for the US market. This role focuses on integrating AI in lifecycle marketing, building partnerships across teams, and leveraging user behavior data to inform strategies. The successful candidate will have 15+ years in lifecycle or growth marketing, demonstrating strategic instinct and innovation.

Offering a competitive salary range of $200,000 - $300,000 along with a performance bonus and comprehensive benefits, this leadership position emphasizes a proactive, user-centric approach.