Senior Lifecycle Marketing Manager | Housing

EliseAI; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity in the company

100% covered Medical, Dental and Vision premiums

Fully paid parental leave

Commuter benefits

401k benefits

Monthly fitness stipend

Collaborative in-office environment

Unlimited vacation and paid holidays

Job summary

A leading AI technology company in New York is seeking a Senior Lifecycle Marketing Manager to optimize integrated campaigns across multiple channels. The ideal candidate will have 4–8 years of experience in lifecycle marketing, driving measurable results for lead nurturing and customer retention. This full-time role offers great benefits, including equity, medical coverage, and unlimited vacation.

Qualifications

• Experience in lifecycle, demand generation, CRM, or growth marketing roles.
• Proven results in lead nurturing, conversion, and retention.
• Hands-on experience managing multi-channel campaigns.

Responsibilities

• Design mid and bottom funnel campaigns.
• Develop targeted nurture tracks and campaigns.
• Create onboarding and engagement programs.
• Coordinate across various channels for cohesive experiences.
• Use data to optimize campaigns and improve conversion rates.

Skills

Lifecycle marketing

Lead nurturing

Marketing automation

Data analysis

Copywriting

Collaboration

Customer retention

Education

4–8 years experience in lifecycle marketing

Tools

CRM platforms

Job description

Join to apply for the Senior Lifecycle Marketing Manager role at EliseAI

About EliseAI

At EliseAI, we're improving the industries that matter most: housing and healthcare. Everyone needs a place to live and access to quality healthcare, yet both are often harder to secure than they should be.

By integrating AI agents deeply into existing workflows, we make them more efficient, reduce costs, and improve the experience for everyone.

• Healthcare: We make it easy to schedule appointments, complete intake forms, and we help patients communicate with providers, so everyone can focus on health instead of paperwork.
• Housing: We simplify how renters tour apartments, sign leases, submit maintenance requests, and stay connected with their property team—bringing everything they need for their home into one place.

With EliseAI, organizations reduce manual work, improve accessibility, and deliver a seamless experience across essential services. We recently raised a $250 million Series E round led by Andreessen Horowitz to accelerate this mission.

About The Role

As the Senior Lifecycle Marketing Manager, you will build, test, and optimize integrated campaigns across email, advertising, direct mail, events, in-app, SMS, and more to educate prospects, convert qualified leads into customers, and retain and grow existing relationships through targeted, value-driven campaigns.

Key Responsibilities

• Attract and nurture prospects: Design mid and bottom funnel campaigns that educate and engage potential customers, increasing the conversion of MQLs into opportunities and accelerating sales pipeline velocity.
• Convert leads to customers: Develop targeted nurture tracks, triggered campaigns, and personalized journeys that accelerate demo requests and customer acquisition.
• Retain and grow existing customers: Create onboarding and engagement programs that maximize product adoption, customer satisfaction, and lifetime value.
• Leverage full-channel mix: Coordinate across email, paid and organic digital campaigns, direct mail, field and virtual events, SMS, and more to deliver cohesive, high-impact experiences across the prospect and customer journey.
• Test, measure, and optimize: Use data to refine audience segmentation, creative, and messaging strategies. Continuously experiment with channel mix, cadence, and personalization to improve conversion rates.

Requirements

• 4–8 years of experience in lifecycle, demand generation, CRM, or growth marketing roles — ideally in a B2B SaaS, AI, or technology company.
• Proven success driving measurable results across lead nurturing, conversion, and customer retention programs.
• Hands‑on experience managing multi‑channel campaigns across email, digital advertising, direct mail, SMS, in‑app, and event channels.
• Strong understanding of marketing funnels, lead scoring, and lifecycle stages — from awareness through retention.
• Experience with marketing automation and CRM platforms.
• Comfort working with data, analytics, and attribution models to measure campaign performance and optimize ROI.
• Skilled in segmentation, personalization, and testing frameworks (A/B and multivariate) to drive engagement and conversion.
• Excellent copywriting and messaging skills tailored to each stage of the buyer journey.
• Demonstrated ability to collaborate cross‑functionally with sales and other marketing teams to align lifecycle programs with business goals.
• A track record of scaling campaigns through automation and system integration.
• Willingness to work in person at our office 4 days a week.

Why Join

Growth and impact. It’s not often that you can get in on the ground floor of a funded (unicorn!) startup that’s scaling so fast. That means that instead of following a playbook, you’ll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. You’ll learn what works when you succeed and what doesn’t when you fail. Either way, the rest of the team will be here to support you.

Benefits

• Equity in the company
• Medical, Dental and Vision premiums covered at 100%
• Fully paid parental leave
• Commuter benefits
• 401k benefits
• Monthly fitness stipend
• A collaborative in‑office environment with an open floor plan, fully stocked kitchen, and company‑paid lunch
• Fun company social events through our Elise and the City program
• Unlimited vacation and paid holidays
• We'll cover relocation packages and make the move exciting, not painful!

Job Compensation Range

The salary range for this role is $120,000-$180,000. EliseAI offers a competitive total rewards package which includes base salary, equity, and a comprehensive benefits & perks package. Exact compensation is determined based on a number of factors including experience, skill level, location and qualifications which are assessed during the interview process. Additional details about total compensation and benefits will be provided by our Recruiting Team during the hiring process.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales
• Software Development (Industry)

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EliseAI provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note that employment with EliseAI is on an "at‑will" basis, which means that either the employee or the company may terminate the employment relationship at any time, with or without cause or notice.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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