AI-Driven US Lifecycle Marketing Leader

P2P; San Jose (CA); Hybrid; USD 200,000 - 300,000; Full time

Benefits offered by this job

Competitive total compensation package

L&D programs and Education subsidy

Wellness and meal allowances

Job summary

P2P in San Jose is looking for a strategic leader in lifecycle marketing. This role involves defining engagement strategies for US users, utilizing AI to enhance lifecycle marketing, and translating data into actionable insights.

The ideal candidate will have extensive experience in lifecycle marketing, especially in the crypto or fintech sectors, and be able to adapt strategies to a fast-paced and changing environment.

Competitive compensation package, including performance bonuses and comprehensive healthcare schemes, is offered.

Qualifications

• 15+ years in lifecycle, CRM, or growth marketing in a fast-paced environment.
• Demonstrated track record of building lifecycle strategies.
• Strong communication skills.

Responsibilities

• Define US user engagement strategy from acquisition to retention.
• Embed AI into lifecycle marketing processes.
• Translate user behavior data into actionable programs.

Skills

Strategic instinct

Demonstrated AI fluency

User behavior obsession

Ability to execute with speed and excellence

Comfort with ambiguity and bias toward action

Job description

P2P in San Jose is looking for a strategic leader in lifecycle marketing. This role involves defining engagement strategies for US users, utilizing AI to enhance lifecycle marketing, and translating data into actionable insights.

The ideal candidate will have extensive experience in lifecycle marketing, especially in the crypto or fintech sectors, and be able to adapt strategies to a fast-paced and changing environment.

Competitive compensation package, including performance bonuses and comprehensive healthcare schemes, is offered.