ABM Field Marketing Manager - Enterprise US

Zoom; Alpharetta (GA); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a seasoned Field Marketing leader to drive ABM programs and pipeline in the US market. You will partner with Sales and Revenue Operations to design and execute multi-tier campaigns, manage regional field calendars, and optimize ROI across accounts.

This hybrid role supports Zoom's growth by aligning field programs with revenue goals, delivering data-driven insights to senior leaders, and traveling regionally within the USA as required.

Qualifications

• 5+ years in field marketing, account-based marketing, or integrated marketing in B2B SaaS or enterprise tech.
• Experience delivering one-to-one, one-to-few, and one-to-many ABM programs.
• Proven pipeline efficiency and measurable impact on revenue.
• Experience managing regional marketing budgets and reporting to senior leadership.
• Collaborates with Sales, Sales Development, and Demand Gen to align programs with revenue goals.
• Travel regionally within the USA as needed.

Responsibilities

• Execute tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments.
• Build and manage regional field calendars with Sales leadership, aligned to priorities and deal stage.
• Own pipeline generation and acceleration for the USA region, reporting against demand channel standards.
• Manage regional field and events budget to optimize pipeline ROI.
• Partner with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers.

Skills

Field marketing

Account-based marketing

B2B SaaS

Pipeline metrics

Budget management

Cross-functional collaboration

Job description

Zoom is seeking a seasoned Field Marketing leader to drive ABM programs and pipeline in the US market. You will partner with Sales and Revenue Operations to design and execute multi-tier campaigns, manage regional field calendars, and optimize ROI across accounts.

This hybrid role supports Zoom's growth by aligning field programs with revenue goals, delivering data-driven insights to senior leaders, and traveling regionally within the USA as required.