US Dealer Marketing & Demo Lead

Sagent Management; Boulder (CO); On-site; USD 95,000 - 150,000; Full time

Job summary

Factor is seeking a US Dealer Marketing lead who will bridge marketing, sales, product, and the riding community. The role involves heavy travel, dealer education, and hands-on management of the US demo fleet to ensure a premium rider experience.

You will coordinate across global marketing and US sales to build dealer relationships, plan activations, and communicate market needs. This is not a desk job and requires frequent on-site presence with dealers and events.

Qualifications

• Strong knowledge of high-performance bicycles and cycling.
• Practical bicycle mechanic skills and confidence in maintaining and preparing a fleet of premium bikes.
• Experience in field marketing, dealer marketing, events, cycling industry sales/marketing, brand activation, or a related role.
• The ability to communicate technical product information clearly and accurately.
• Strong organizational skills and the ability to manage events, equipment, travel, and multiple partners independently.
• Excellent interpersonal skills and confidence working with dealers, riders, athletes, sales teams, and industry partners.
• Good judgment around premium brand representation.
• A high level of ownership and the ability to solve problems without waiting for detailed direction.
• A valid driver's license and confidence travelling with bikes, equipment, and event infrastructure.
• The ability and willingness to travel extensively throughout the United States, including frequent weekends around events and activations.
• Experience working as a bicycle mechanic, demo technician, technical representative, dealer representative, or within the performance cycling industry would be particularly valuable.

Responsibilities

• Dealer & Wholesale Marketing: Build strong, productive relationships with key dealers and wholesale partners across the US; visit dealers regularly to improve product knowledge and communicate stories; plan and execute dealer activations and in-market experiences.
• Demo Experiences & Fleet Management: Own the US demo experience; plan demo days/tours; manage the US demo fleet including prep, maintenance, transport, inventory and presentation.
• Events & Brand Activation: Represent Factor at events across the US; plan activations that are credible and premium; support Factor athletes and partners.
• Product Education: Develop deep understanding of Factor and Black Inc ranges; translate product/launch info into education for dealers and partners.
• Market Intelligence & Feedback: Be Factor's eyes and ears in the US; identify opportunities and communicate with leadership; provide actionable feedback.

Skills

High-performance bicycles knowledge

Bicycle mechanics

Field marketing experience

Interpersonal skills

Travel readiness

Tools

Bike maintenance tools

Demo equipment handling

Job description

Factor is seeking a US Dealer Marketing lead who will bridge marketing, sales, product, and the riding community. The role involves heavy travel, dealer education, and hands-on management of the US demo fleet to ensure a premium rider experience.

You will coordinate across global marketing and US sales to build dealer relationships, plan activations, and communicate market needs. This is not a desk job and requires frequent on-site presence with dealers and events.